We recently had the chance to connect with Dr Sarah Pigeon and have shared our conversation below.
Hi Sarah, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do the first 90 minutes of your day look like?
The first 90 minutes of my day are really important for setting the tone. I usually start with a morning walk with the dogs, even if it’s just for 20-30 minutes. I like to get outside because it energizes me and keeps me balanced, being able to see the sun and breathe some fresh air. Then I usually head to the gym or do some sort of workout. I like to work out in the morning because it gives me energy to tackle the rest of the day, and it puts me in a good mood. After my workout, I head to the business and I sit in the sauna for half an hour, then do the cold plunge to move some qi and blood. Once I’ve done all my self-care in the morning, I’m ready to start my work day, and I head home to shower, get some coffee and breakfast, and then head to work.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Dr. Sarah Pigeon, and I’ve always been passionate about helping people feel their best, inside and out. I come from a background in acupuncture/Chinese Medicine, wellness, and fitness (and hospitality/service industry), and that experience inspired me to create a space that brings together both modern fitness and holistic recovery. At Atlas, we focus on whole body wellness by offering everything from acupuncture and massage, as well as IV therapy, sauna, cold plunge, and fitness training. What makes us unique is that we’re not just a gym or spa, we’re a community where people can come to recharge, push themselves (our motto is “train hard; recover harder”), and take care of their health and fitness goals on every level.
What excites me most is seeing the transformations that happen when people commit to themselves and their wellness. Whether it’s building strength, finding balance, managing pain, or simply creating time for self-care. Currently, I’m particularly focused on expanding our services to provide the best possible support to our clients. My mission has always been to make wellness approachable and empowering, and that continues to guide me in my work.
Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I had to be perfect. I thought mistakes were failures instead of lessons, and that I wouldn’t succeed if I kept making mistakes. I’ve learned, through starting my own business and just growing older, that the opposite is true. Growth comes from trying, experimenting, falling short, and then learning from your mistakes. I saw a meme one time that stuck with me. It said, “Mistakes are like stepping stones. Use them as building blocks on your path to success,” (or something along those lines), and imperfection is part of the process. Learning that has definitely helped me be more authentic with everyone, including myself, instead of trying to portray perfection.
If you could say one kind thing to your younger self, what would it be?
I would say be gentle with yourself and listen to/trust yourself. You know more than you think you do, and listen to your own voice instead of letting others influence you and your decisions. It’s okay to make mistakes, and it’s definitely okay not to be perfect. Be patient, kind, and proud of yourself and the progress you’re making. You’ll get to where you want to be, but everything takes time, and you will learn so much along the way. Just know you’re on your way.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies of the wellness and fitness industry is that there’s a “one-size-fits-all” approach to health. Whether it’s a diet, exercise routines, or recovery method, what works for one person won’t necessarily work for another. Another misconception is that wellness has to be extreme or glamorous. Social media shows us that it’s all about intense workouts, expensive treatments, perfect routines, and no deviations. The truth is that consistency and sustainability are really key. I always say, “Everything in moderation, including moderation.” So if you fall off your healthy routine for a day or a week, it’s okay. The truth is, if you never let yourself have fun or enjoy an ice cream or a lazy day binge watching TV, you’re not going to keep up with it. So, small daily choices and listening to your body are what make the biggest differences. This is why we take a personalized approach to our treatment plans and create personalized, approachable wellness experiences that meet people where they are, not where someone else thinks they should be.
Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
All I want people to say about me when I’m gone is that I made people and animals feel better.
Contact Info:
- Website: https://atlas-vb.com/
- Instagram: @atlaswellness_mma and @atlas.wellness.vb
