Linda Gatt shared their story and experiences with us recently and you can find our conversation below.
Hi Linda , thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: Who are you learning from right now?
Right now, I’m learning from a mix of people—some in the industry, some completely outside of it. I’ve been really inspired by founders who’ve built cult-following brands with intention and longevity—like the team behind OSEA, Necessaire, or even Cuyana. They’ve mastered how to blend aesthetics, values, and strategy without ever feeling overproduced.
On a day-to-day level, I learn a lot from my own team. I pay close attention to what motivates them, what challenges them, and how they experience the business—because that feedback is gold if you want to build something that lasts.
I’m also still deeply focused on hair—technique, trends, and how to elevate the client experience. I’m always learning from other artists who are pushing the boundaries in color and styling, especially those who make hair look effortlessly lived-in but still polished. Education is ongoing in this industry, and I think staying hands-on is what keeps me connected—not just to the craft, but to what my clients and my team really need.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi! I’m Linda Gatt, a hairstylist, salon owner, and founder of Equo Hair in San Diego. I specialize in creating soft, natural-looking color that grows out beautifully—think effortless, lived-in hair with intention behind every detail.
Equo is more than a salon—it’s a space built on education, culture, and elevated service. We’re focused on creating a supportive environment for stylists to grow and for clients to feel seen, heard, and genuinely taken care of.
I’m also working on a haircare line inspired by French apothecary meets California lifestyle—clean formulas designed to support long-term hair health, starting with a leave-in made for all hair types. Every piece of the brand is designed with purpose, just like the way I approach hair.
Okay, so here’s a deep one: Who taught you the most about work?
My dad, without a doubt. He’s the one who taught me what real work ethic looks like—not just through his words, but through the way he showed up every single day. He led by example: steady, consistent, never cutting corners. He wasn’t flashy about it, but you could feel the pride he took in doing things well.
He taught me that success isn’t built overnight—it’s built in the little choices you make daily, how you treat people, and how you carry yourself even when no one’s watching. That foundation has shaped how I show up for my team, my clients, and my business. I think about his example all the time, especially when things feel hard or overwhelming—it reminds me what I’m made of.
If you could say one kind thing to your younger self, what would it be?
You don’t have to have it all figured out right away—just trust your gut, stay true to your vision, and keep going. The things that make you different now are the same things that will set you apart later. Be proud of who you are, even when it feels uncomfortable. It’s all working out, even when it doesn’t look like it yet.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
That burnout is just part of the job. That to be successful, you have to sacrifice your boundaries, your body, and your life outside the salon. The idea that overworking equals passion is something I’ve had to actively unlearn—and I try to create a space where my team doesn’t have to choose between success and sustainability.
Another big lie? That talent alone is enough. The truth is, your technical skills can only take you so far if you don’t know how to communicate, build trust, and work well with others. This industry can glamorize ego, but the ones who last are the ones who lead with humility, consistency, and care.
Okay, so let’s keep going with one more question that means a lot to us: When do you feel most at peace?
When I’m doing hair and fully in flow—no distractions, just me, my client, and the craft. There’s something meditative about it. It’s one of the few times my mind quiets down and I feel completely present.
Outside of work, it’s the small, quiet moments with my daughter—when we’re laughing in bed, or when reading a book with me and the world feels still. That’s when everything makes sense, and nothing else really matters
Contact Info:
- Website: https://Equohair.com
- Instagram: @equohair @hairbylindagatt
