Zac Curhan shared their story and experiences with us recently and you can find our conversation below.
Zac, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think is misunderstood about your business?
A common misconception is that we’re just another supplement brand. TRUWILD isn’t about powders and capsules, it’s about a lifestyle. We started this brand because we were frustrated with a supplement industry full of artificial junk, fake promises, and products made in labs instead of inspired by nature. People assume we’re only for hardcore athletes, but our products are designed for real people who want to feel better every day. Whether that’s hiking a mountain, chasing their kids around, or just staying focused at work.
We’re here to redefine what clean, functional supplements look like. No gimmicks, no hype; just formulas that work, taste amazing, and support everyday adventure.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hey, I’m Zac Curhan, co-founder of TRUWILD. We are a clean supplement brand born from science, adventure, and a zero-tolerance policy for BS. We built TRUWILD for people who move, sweat, explore, and expect more from their supplements. Something that actually works and doesn’t taste like dirt.
Growing up with a doctor and a nutritionist as parents, I learned early that food is fuel and what you put in your body matters. After years of choking down chalky powders and falling for overhyped products, I set out to create something better: nature-driven formulas that power performance, taste great, and help you feel and live your best every day.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What relationship most shaped how you see yourself?
The relationship that’s most shaped how I see myself is the one I have with my parents, especially my mom. As a certified nutritionist, she raised me vegan for the first seven years of my life and taught me about whole foods and superfoods long before they were trendy. She instilled in me the belief that what you put in your body is fuel and directly impacts how you show up in the world. My dad, a doctor, brought the science and structure to back that mindset. And together, they laid the foundation for how I approach health, performance, and purpose today.
That foundation didn’t just influence how I live; it shaped who I am. It made me curious, disciplined, and intentional about how I want to show up and contribute to the world around me.
What fear has held you back the most in your life?
The fear that’s held me back the most is the belief that I’m not good enough or that I don’t deserve success. It’s that quiet, internal voice that questions whether I belong in the room, whether I’m ready, or whether I’ve earned what’s in front of me. Over time, I’ve learned to recognize that voice for what it is: fear, not fact. And the more I’ve faced it, the more I’ve realized that showing up despite it is what builds real confidence.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What truths are so foundational in your life that you rarely articulate them?
One truth that’s foundational for me, but rarely spoken, is that your energy is everything. How you show up, how you treat people, how you fuel your body. It all creates a ripple effect that shapes your life. Another quiet truth I live by is that discipline is a form of self-respect. I don’t always talk about it, but the way I train, eat, and build my business is rooted in the belief that how you do the small things is how you do everything.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope the story people tell about me is that I made a real dent in the universe. Not just through what I built, but through how I made people feel. That I showed up with purpose, lifted others, and helped bring light and love into their lives. I want to be remembered as someone who led with love, lived fully, and used whatever gifts I had to inspire others to do the same. That I was a vessel for spreading light and love and left people better than I found them.
Contact Info:
- Website: https://www.truwild.com
- Instagram: https://www.instagram.com/tru_wild/
