We’re looking forward to introducing you to Lisa Porcelli. Check out our conversation below.
Lisa, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What do you think is misunderstood about your business?
One of the most common misconceptions about our business is the assumption that, because we operate out of mobile stands at county and state fairs, our overhead must be minimal—comparable to a hobby or pop-up shop. In reality, we are a fully licensed concessions company specializing in desserts and treats like cotton candy, snow cones, kettle corn, and caramel apples.
While we don’t operate from a traditional brick-and-mortar location, we still carry many of the same expenses as fixed-location businesses. We pay rent to the fairgrounds, carry multiple types of insurance, and provide workers’ compensation for our staff. All of these costs—combined with transportation, setup, and seasonal labor—play a significant role in determining our pricing.
Unfortunately, some people compare our prices to those of large fast-food chains or national franchises without realizing the unique operational challenges we face. Our goal is to provide high-quality, nostalgic treats in a fun and festive environment, all while maintaining a sustainable small business.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’ve been in this industry my entire life. I got my start at 15 working for Copper Kettle at the San Diego County Fair, where I spent 26 years learning the ins and outs of the business—from inventory and pricing to hiring and training. With the guidance and support of my mentor, Oliver, I was able to purchase my first business right after college. Over time, and especially after COVID, my business evolved. I now own and operate a Candy Wagon that specializes in nostalgic treats like cotton candy, caramel apples, and a variety of popcorns.
This is a labor of love, and a true small business—not just a booth selling snacks. Behind the fun and flavor is a dedicated team, careful planning, and a deep passion for creating memorable fair experiences for families.
Great, so let’s dive into your journey a bit more. What breaks the bonds between people—and what restores them?
In my experience, the biggest factor that breaks the bond between people—whether personally or professionally—is a breakdown in communication. When we stop communicating openly, honestly, and respectfully, trust begins to erode. Misunderstandings happen, assumptions are made, and the foundation of the relationship starts to weaken.
Communication isn’t always easy. Sometimes what I say, what you hear, and what I actually mean can all be different things. That’s why it’s so important to slow down and take the time to clarify, to listen, and to check in with one another. I always tell my staff: if you don’t ask the question, the answer is always no. I want people around me to feel comfortable speaking up—whether it’s about a task, an idea, or a concern. That kind of open dialogue builds trust and creates a stronger team.
In business, especially in concessions where we work long hours in fast-paced environments, strong relationships are key—not just with the people we work with directly, but also with those we interact with indirectly: suppliers, event organizers, neighboring vendors, and even customers.
I absolutely believe that broken bonds can be repaired—but only if both parties are willing to communicate with honesty and humility. Rebuilding trust takes effort, but with clear communication at the center, it’s always possible.
Was there ever a time you almost gave up?
Absolutely. Running a business—especially in concessions—is incredibly rewarding, but it’s also incredibly tough. There have been seasons where everything that could go wrong did go wrong: poor financial years, broken equipment, unreliable staff. In those moments, I’ve definitely asked myself, Why am I doing this? Is it worth it?
But at the end of the day, what brings me back is that this isn’t just a job—it’s my passion. I truly love what I do. It challenges me every single day, keeps me learning, and allows me to connect with people in such a unique way. The energy of fairs, the smiles over a cotton candy or caramel apple, the chance to create joyful memories for families—that’s what fuels me.
There have been times when I’ve felt like giving up, when I just wanted to sit on the floor and cry. But I always try to stand back up. One of the hardest things I’ve had to learn is how to ask for help—and maybe even harder, how to receive it. It’s something I’m still working on: keeping my heart and mind open enough to let others in when I’m struggling.
Being an entrepreneur can feel isolating, but I’ve learned that resilience isn’t about doing it all on your own—it’s about knowing when to reach out, lean on others, and keep going.
Sure, so let’s go deeper into your values and how you think. Whom do you admire for their character, not their power?
I deeply admire many of the fellow entrepreneurs I work alongside in the concessions industry. What stands out to me isn’t their titles or influence—it’s their character, their work ethic, and their passion for what they do.
Some of them were born into this life, learning the trade from their families. Others, like me, started young and worked their way up, learning every aspect of the business from the ground up. Some are couples who spend their summers traveling and working fairs together. Each one brings a unique set of skills and experiences to the table.
What I admire most is their willingness to share what they know. This industry can be competitive, but more often than not, I’ve seen people lift each other up, lend a hand, offer advice, and show support. That generosity of spirit—the willingness to teach and help others grow—is what defines true character to me.
Okay, so before we go, let’s tackle one more area. Could you give everything your best, even if no one ever praised you for it?
Absolutely. I believe that true passion shows in the effort you put in—especially when no one is watching or offering praise. For me, creating the best possible experience for fairgoers is something I take to heart. It’s not about recognition; it’s about doing what’s right and meaningful.
Before each fair even begins, I walk the grounds, learn who’s selling what and where, what shows are scheduled, and what kind of free entertainment is available for families. I do this not to boost sales, but to better serve my customers. If someone stops by my stand asking what to do next, I want to help them make the most of their day—whether they buy from me or not.
At the end of the day, if a family leaves the fair feeling like they had the best day ever, and I played even a small part in that, then that’s all the reward I need. That’s what drives me to keep giving my best—every single time.
Contact Info:
- Instagram: Snaxshacktreats
