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Art & Life with Sam Allen

Today we’d like to introduce you to Sam Allen.

Sam, please kick things off for us by telling us about yourself and your journey so far.
I started doing graphic design in high school, then college, and then right out of college (2009) I took a position at a marketing and design company called Central Creative Group in Chino, CA. This is where I really grew as a print and web designer. A few years later, during my best friend’s wedding planning process, I started to letter on all the things! My love of this tactile art grew from there, just loving the feel of creating with my hands — literally! As my skills in calligraphy grew, so did the many side projects. I had left my future in God’s hands and he continued to bless this side hustle until it was a full-time job in and of itself. It came to a point that I had to either quit the side projects or quit my job. After much prayer, I chose to quit my job, to bet on myself and my new skills. This opened my days up to fully focus on my art. With more time on my hands, I was able to pursue painting florals rather than just lettering and it was then that I finally felt like an artist. With all these skills in my toolbox, I feel like a Jack of all trades — limitless in the type of projects that I can take on!

Can you give our readers some background on your art?
I primarily create for weddings… mostly day of stationery like place cards, menus, and signage although I love creating wedding invitation suites too. And secondly, I create wall art for baby nurseries and family keepsakes. The primary medium that I love to work in would be watercolor. I love that organic feel it has with the gradients the paint and water create.

I’m such a kid at heart and very sentimental. Whether it’s for weddings or for families, I hope they treasure each piece as a reminder of the love that is shared. Love letters and vows can be framed for couples to remember the promises they made each other on that happy day. A watercolor portrait is like a stylized family photo, an original piece of art that I hope is passed down through the generations as a snapshot of how their family was in that moment.

I have always strived to leave my hands open to God’s will. I can’t even believe the people I have met as God has blessed me with these talents and skills. I hope that my art always is edifying and glorifying to Him.

What would you recommend to an artist new to the city, or to art, in terms of meeting and connecting with other artists and creatives?
With the wonders of social media, I certainly don’t feel lonely. I feel like I have quite the tribe to bounce ideas off of and to collaborate with on new projects. It’s always fun to have friends in different mediums too to get different perspectives like as an artist, I love collaborating with wedding photographers and planners. To them, my work is a different medium so they are fun to get feedback from. Fellow artists on Instagram are always fun to follow and chat through DMs with whether it’s about new techniques or a headache from a, particularly hard customer. I think sometimes artists can be intimidated to reach out to their idols but we all know what it is to first start out. There is a person behind each brand with a heart for learning and growing!

What’s the best way for someone to check out your work and provide support?
My full portfolio can be viewed on my website: with sneak peeks and more current day to day work on Instagram: or Facebook:

Support for my work can come in the form of a custom art commission through my shop: Or even in the form of a like or comment on social. Word of mouth is so key!

Contact Info:

Image Credit:
Jessica Rose Photography; Caitlin Houser Photography; Neva Michelle Photography; Radostina Boseva Photography; Stephanie Weber Photography

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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