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Check out Johanna Kitzman’s Artwork

Today we’d like to introduce you to Johanna Kitzman.

Johanna, we’d love to hear your story and how you got to where you are today both personally and as an artist.
Photography started as a creative outlet for me. My husband gifted me my first DSLR camera for Christmas almost 6 years ago and I immediately started snapping pictures of people, animals and nature around me. I was in a corporate job working in IT (BOOOOOORING) and quickly realized that any free time I had at work was spent watching YouTube videos on how to improve my photography skills.

Shortly after I came to the realization that I had an eye for portrait photography and that I truly enjoyed it. I have always lived with the mantra that life is too short not to live it to the fullest. Combined with “I Work to Live, not Live to Work” I quickly realized photography was more than a hobby, and the career path I’d rather be on.

Photography has since opened up many doors for me. Through communities like the Rising Tide and different Blog communities, I’ve been able to connect with so many wonderful creatives all over the world. It has made me realize that I want to also inspire other people to follow their dreams, to pursue their passion. Whether it’s traveling the world, starting their own company, or reaching the career goals they’ve set for themselves. Photography is truly a powerful medium to remind ourselves of what we truly are capable of and can do.

We’d love to hear more about your art. What do you do you do and why and what do you hope others will take away from your work?
My family is my “why” in why I work so hard to build a successful business. With my immediate family living in Sweden, pictures of them have become even more important over the years to stay connected with them. The photographs we’ve taken throughout the years remind me of all the fun things we’ve had. It helps me stay focused on why I live my life the way I do, even when homesickness is way too real.

That’s what my purpose behind Studio Freyja is. It is to create these priceless memories for families throughout all stages of their lives. From monumental moments like being pregnant to having a newborn baby at home, to the ever-changing growth of family life.

My clients value family moments and love having these images to look back at. It’s a way for them to keep telling their story for future generations. To be able to show their children what it was like when they were young. Portraits aren’t just for the people here in the present moment. It’s for all the people that are yet to be born. The people who will want to know us, just like we want to know the people before us.

My personal travel and branding photography is slightly different. I use my travel and branding photography to inspire people, especially women, all around the world to step outside of their comfort zone. I want them to understand that we can do whatever we set our mind to. While I primarily speak about entrepreneurship and running a portrait studio, what I say can easily relate to someone who wants to succeed in corporate America as well.

It’s all about putting your self first and believing in yourself. To not be afraid of taking what we want and going for that promotion we deserve. Whether I am taking portraits of families or females ready to put their mark on this world, I want my photography to inspire people to live their lives to the fullest.

Do you have any advice for other artists? Any lessons you wished you learned earlier?
Be patient, Be You and Be True. They say that the client is always right, but as an artist, I don’t think that’s true. Art is subjective because it’s personal. Art is supposed to inspire and speak to you. And as the artist, your art is part of who you are. That’s probably why it’s also so frustrating. We put our heart and soul into creating pieces that we love. And if we start worrying about what our clients want, then we will never be happy, because then we are creating art for them and not ourselves.

The only way to succeed and feel fulfilled in your work is by doing work that makes YOU happy. Not everyone is going to be your client. Not everyone is going to like what you do. But that’s ok because as long as you stay true to who you are then the right clients will come along who will also appreciate what you do.

Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
I love sharing my work on social media for other people to be inspired by. My family portrait work can be found over at Studio Freyja, this is where I share images of all the beautiful families and babies I have the pleasure of working within San Diego.

For those who are more interested in travel images or want to be inspired to pursue their passion and goals can head on over to my personal Instagram account where I have a beautiful community filled with people helping to motivate each other.

Contact Info:

Image Credit:
Meg Marie Photo

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