Today we’d like to introduce you to Lysandra Joy Leary.
Lysandra Joy, can you briefly walk us through your story – how you started and how you got to where you are today.
“I’m living a life that I love through my ongoing pursuit of beauty and skincare so that I can better assist boss chics in leveling up your beauty game to pursue a business and life that you love. “
I’m Lysandra Joy Leary, an Esthetician at Benefit Cosmetics Boutique in La Jolla and I’m also the owner of House of Vine, my home-based beauty and skin studio in the eclectic and creative neighborhood of Golden Hill. I do eyelash extensions, facials and freelance as a makeup artist House of Vine is a business built after making the heart felt the decision to leave a stable federal government career with the Department of Veterans Affairs and prior to that I was in the U.S. Navy. My business name is in memory of my grandma, Elvina Joubert (nicknamed Vine), who instilled in me a love of beautiful things, dedication to family, passion for a career she loved, an adventurous life and a work ethic that demands results. In being a Veteran, helping Veterans remains close to my heart. I believe the key to a full life is following your heart despite how difficult the circumstances seem to be, it too shall pass, just breathe and phone a friend.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a clear cut road. I had a plan and the plan has not gone quite as planned. Lol! It is not perfect however, it is perfectly imperfect and I am surviving, paying my rent, bills and able to take trips all while living out my dreams and a life on my terms! The hardest part is the unknown and keeping a cool head as not to panic and make decisions out of fear rather than based on a level and clear head. Especially being a single woman that left (perceived) stability and everything I knew for a dream of something different that would compliment the woman I became and still evolving into. Things can get rough and unclear but know that it is normal. Think about and decide what you would do in the worst case scenario and if you can live with that, do it! Sometimes I get really morbid and think if I died tomorrow would I wish I would have…
What should we know about Lysandra Joy? What do you guys do best? What sets you apart from the competition?
I specialize in inspiring boss chics to achieve their beauty goals and conquer dilemmas. I am an Esthetician, passionate about working with and building my clientele at Benefit Cosmetics where I provide women and men with the perfect eyebrow personalized for their specific face as well as full waxing services, airbrush tanning and makeup applications. I love the art and detail aspect of doing lash extensions and making them bolder yet still appear natural. I enjoy the honor and privilege of doing another woman’s makeup and her trusting me to accentuate on her features, making her even better than she already is. That’s the joy of natural beauty and beyond. I want to instill that we are all beautiful in our own skin and self-care is not a once a year facial or bi-annual vacation but that it is doing small things of love for yourself on a regular and recurring basis. You can be strong, feminine and live life in your own way, not based on what society’s supposed norms. I’m doing it, so can you.
Who do you look up to? How have they inspired you?
My grandma Elvina Joubert for being a black woman that moved from Louisiana to California on her own with her first four children. She worked for Frank Sinatra for over 25 years, bought her own home in the 70s as a single black woman with at that point, five kids. Raising those five kids and helping them with their kids. In between working long hours and traveling, she took care of all of us. It still amazes me the strength and smarts she had to have to do it all. She was no joke! Love you grandma and I feel you with me often!
Oprah because she is a black woman defying all kinds of odds yet so freakin’ relatable.
Marie Forleo for her clear business advice and making being an entrepreneur out to be so cool yet keeping it real.
Danielle Laporte for being so soulful and allowing me to see it in myself, then nurture and rock with it.
- Website: www.lysandrajoy.com
- Email: firstname.lastname@example.org
- Instagram: @lysandra_joy
- Facebook: www.facebook.com/lysandrajoy
- Twitter: @lysandra_joy
Mike Edwards Photography, Karen Floyd Photography, Jonathan Sevilla