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Meet Alicia Shapiro of Aliro Marketing in Ocean Beach

Today we’d like to introduce you to Alicia Shapiro.

Formed in San Diego, CA in 2012, Aliro Marketing was created to provide a more affordable and customer service oriented alternative for businesses who want to increase brand awareness and engagement with Social Media Marketing Management, allowing the business owners to Find Their Freedom Again. The owner, Alicia Shapiro, has had personal success prior to forming her company as a retail store manager trying to increase her own sales and keep her store alive. She took on a store slated to be closed, and in just six months the store was number one in the region! She achieved this success by figuring out who the target customer was and finding various marketing techniques to deliver her product that was appealing to her target market.

Alicia has lived in America’s Finest City, specifically the Ocean Beach area, since 2005, and loves the small town feel while being close to downtown San Diego and the pulse of the city. While living and working in Ocean Beach, Alicia found that many small businesses either didn’t know how to use social media for business or simply didn’t have time to do their own social media marketing. Her love for the small businesses in the area developed into a passion to see them succeed by creating bigger brand awareness through social media.

Combining the knowledge and real-life experience, Alicia knew she could help the small business owners succeed by taking on the challenge of creating bigger brand awareness to increase their social media presence, simply by managing their day-to-day social media activities for them; this frees up the small business owner’s time to do what they do best which is running their own company.

In her free time, Alicia enjoys playing her flute, hiking, and has even had a brief stint in stand-up comedy! She is also a huge fan of the AHL Hockey team, San Diego Gulls and enjoys attending home games.

Alicia takes great pride in her work, ensuring your social media marketing is done honestly and authentically with the highest quality possible. She understands the importance of staying up to date with trends, regulations, and features to ensure your company doesn’t fall behind. Together, this makes Alicia and Aliro Marketing a perfect fit for your company.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting out, the biggest challenge for me was name recognition and finding clients, as I’m sure is a huge challenge for any new business. I started by going to the businesses I knew and frequented – a few of them gave me a chance, and then they began recommending me to other small business owners they knew. I went to several networking events and joined a few networking groups; I’ve always found new clients either through the networking events or by client referrals. It didn’t happen overnight, and frankly, was a little scary financially at first, but overall, I’ve been pretty lucky.

Currently, my business is in the middle of some growing pains where I don’t quite have extra cash flow yet to hire an employee, but I need to hire someone to help so I can take the company to the next level; as they say, it’s a good problem to have! I know this will come in time, I just have to be patient, which isn’t my strongest quality – ha!

As with all consulting companies who are growing, there are cycles of ups and downs, but you trust in your abilities and know you’re implementing best practices that will get you through the down times. I feel fortunate to have a good business sense and I trust my gut instincts to help me make decisions.

Alright – so let’s talk business. Tell us about Aliro Marketing – what should we know?
Aliro Marketing is a social media management agency. We specialize in managing all aspects of the day-to-day social media tasks for small business owners who don’t know how or don’t have time to do it themselves. We provide social media strategies, find content to post when the business doesn’t have any, manage all customer service needs on social media, and facilitate social media ads.

We stay up to date on all the trends, regulations, and features involving social media so our clients don’t fall behind. We take care of the content planning, asking for and documenting permission to use customer photos to protect the business from hefty copyrighting fees, and all the behind the scenes tasks that are often time-consuming and overwhelming for business owners to help them find their freedom again.

Social media marketing is much more than just posting pictures. Anyone can create a great looking social media post, but will you trust your company’s social media reputation to just anyone? We know what is needed to best show off your brand by using the knowledge we’ve acquired, our expertise, and real-life experiences managing company social media pages.

What sets Aliro Marketing apart from other social media agencies, is we prefer to manually do our work; we do all of our own content research and respond to comments personally so the work we do on behalf of our clients is authentic and “human”; you won’t confuse our posts and comments for bots, and we don’t post just to post something since we always find relevant content that aligns with your business goals.

We understand that social media is not about collecting likes and followers – it’s about making meaningful connections to your audience in order to make a difference.

I am most proud of our company values and standards in this area. We utilize honest, organic social media methods that aren’t marketing sales “tricks”; we find ways to tell your brand’s story in an authentic way that your audience can relate to and find valuable.

Once a customer can trust you and feels that you understand them as a person and not as another sale, they will give you their business and tell others about how great you are, and that’s more powerful than any ad campaign you can run.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My husband is by far my greatest champion and supporter – he seemed to have blind faith in what I wanted to do when starting my company. He always supported me and gave me the strength to start Aliro Marketing. I appreciate his belief & confidence in me because without his support, I wouldn’t have been able to start my company or keep it running. I guess you can say he believed in what I was doing so much he wanted a piece of it – he quit his job a few years ago, and became a co-owner in the business! Before I started my company, I worked at a bank.

My branch manager, Andres Melgar, was a fantastic cheerleader and mentor who provided some valuable business insights I couldn’t have received in a classroom. He listened, provided advice, and inspired the confidence I needed – I’ll always appreciate the role he played in my life. Another great cheerleader of mine before I started my company was a sweet woman who was a client of mine at the bank. Her name was Tami and she gave me a lapel pin that said “courage”. She told me to always look at it when I needed some extra courage because she said she saw that I had the ability to go far in life and knew my company would be successful; she had her own business and knew there could be some scary times and she always wanted me to know I could get through anything with a little courage.

I still have that pin. I am also fortunate to have a few clients who are also my greatest supporters; they are constantly referring me and my social media services to people. These wonderful clients are also women owned businesses and they’ve brought me several new clients over the years. They are Holly Kennedy from Kennedy Golf, Michelle Menzel from Charity Compliance Solutions, Renee Zau from DonationMatch, and Momo Jackson from World Curry Restaurant.

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