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Meet Annabelle Gonzales of Belle’s Babe Cave

Today we’d like to introduce you to Annabelle Gonzales.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Pimples got me here. No really, haha. I broke out like any normal teen in middle school and high school. But I was also good at covering my blemishes. When I wasn’t covering them with makeup, I was covering them with home remedies, facial masks and Clearasil.

But it wasn’t until my early 20’s, my passion for makeup and skin care got a little obsessive. I enrolled at California Hair Design in Sept 2005 for Aesthetics and Passed State Board in April 2006. Since then I’ve been in the industry and perfecting my skills while going to school for my Bachelor’s & Master’s Degree. The latest service I added is Microblading Eyebrow Tattoo which I never imagined doing but I’m glad I dove in and followed the numerous requests from my Clients.

It’s rewarding doing what you love and helping people out at the same time.

Has it been a smooth road?
Smooth road? No way, more like pot holes, speed bumps and detours. During the financial crisis that most people endured in 2008-11, one of their budget cuts were the non-essential items like spa treatments which was my primary source of income so I decided to pursue my education in Business and Accounting while continuing to stay in the industry part time, Part time included weekends so balancing work, school and life in general was definitely a juggling act. While trying to stay in the industry, I also had to stay on top of the game keeping and growing my name… Its competitive and while I can offer the same services as another, I had to find a way to show them I was different, not better but different and let my craft do the talking. I learned in this industry it’s all client preference so you will get the clients that gravitate towards your style and that’s how it goes, I couldn’t get butt hurt if I didn’t book that Bride or second guess if I was out of their budget. If they are for you, they will book you.

We’d love to hear more about your business.
I operate and own Belle’s Babe Cave and I offer Full Body Waxing, Makeup Services for Weddings and other occasions, Microblading Eye Brow Tattoo and Airbrush Spray Tanning.

What I am most proud of is taking the leap of actually opening up a studio. I was traveling for most services so having a location that I invested in is very rewarding.

Is our city a good place to do what you do?
San Diego is growing and this industry is big. I can always find someone to refer if I am not available and that helps a lot. This industry definitely grew since I started 12 years ago and it’s still growing.


  • Microblading (New Clients, no previous Tattoo) $450.00
  • Microblading Color Refresh (Month Varies): $125-$250
  • Makeup Services (Non Wedding): $65+
  • Brazilian Wax: $45+
  • Brow Wax & Shape: $15+

Contact Info:

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