Today we’d like to introduce you to Celeste Hernholm.
Celeste, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m someone who loves to explore, try new things, and get involved in the community. When I moved to San Diego from Los Angeles four years ago (definitely don’t miss the traffic!), I wanted to get plugged into my new city. I first moved to North Park, so I started following local businesses like Explore North Park, Pigment, and Mimi & Red to discover different events and other businesses in my neighborhood. Whether it was a coffee shop, restaurant, or boutique, every weekend became an opportunity to uncover a new gem in San Diego. I posted my experiences on Instagram and friends and co-workers got inspired by the fact that I was always doing something new. I thought to myself, “I could turn this into something”… so, Seldomly Still was created.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
This question is two-fold for me. Anytime you move to a new city it can be a challenge figuring out where you fit in. I was thankful to have my husband here, but I wanted to create my own experiences. The toughest part was making new friends with like-minded women. When you’re in your mid-twenties and focused on a career in a new city, it can be challenging. Fortunately, I was able to find some solid women here in San Diego through work and other connections. As far as launching Seldomly Still, well, the toughest part was just getting it started. I had the idea for awhile but didn’t take action on it. It was a case of paralysis by analysis. Like anything in life, it’s all about taking that first step and not getting ahead of yourself. I think sharing what I envisioned with my close circle of friends helped take Seldomly Still from concept to reality.
So let’s switch gears a bit and go into the Seldomly Still story. Tell us more about the business.
Seldomly Still was created as a lifestyle blog. I LOVE attending local events, exploring cities near and far, and what really lights me up is sharing these adventures with others. Getting the chance to connect with my followers regarding what events they liked or what restaurants they think I should go to is just another form of community engagement that I really enjoy. Each week I post a “Weekend Itinerary” on Instagram (@seldomlystill). I do research and curate a list of a few events happening that upcoming weekend. Local events are not only fun but also an amazing way to support our small business owners and connect with the members of our community.
Has luck played a meaningful role in your life and business?
I’m not the first to say this, but the bottom line is that luck happens when preparation meets opportunity. When it comes to my life and the journey of building Seldomly Still, I see “luck” striking more often, but I think it’s just an example of what’s possible when you work hard and stay positive. People often ask me, “What is your end goal for Seldomly Still?” I tell them that I want it to be a go-to for what to do in San Diego, continue to collaborate with local businesses and eventually, be a part of a creative team that brings our own event ideas to life.
Arianna Valdez De Garcia