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Meet Eric Addison of 100 Acre Films in East Village

Today we’d like to introduce you to Eric Addison.

Eric, please share your story with us. How did you get to where you are today?
In 2003, I was working for a video production company/rental house here in San Diego. I was laid off, and in trying to figure out my next move, I decided to start my own video production company. It’s something I’d wanted to do since graduating from film school, and figured this was as good a time as any. I was able to land a couple clients who kept me busy, but it wasn’t until I landed a large company here in town that I was really able to build the company. Since then, things have been growing every year.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Yes and no. In some respects, things have been smooth in that the professional video/film community here is pretty small. And that allows us all to help each other out. Getting advice on running a business and dealing with clients from those who’ve been there has been a tremendous help. Also, the technology to actually do the work has reached a point where it’s too affordable – it’s easier to stay on top of things since it’s not as expensive as 20 years ago.

What’s tough are exactly those same two things – with the small community, you have to be mindful that you’re often bidding against your friends, and when hired by client for the first time you have to remember the person they fired (and sometimes bad mouth) could be someone you know. Also, the cheaper technology has opened the floodgates to new companies, many of whom don’t realize that in order to make a living, you need to charge industry standard rates. The amount of folks under charging is growing by the year, and it makes it harder for all of us.

100 Acre Films – what should we know? What do you guys do best? What sets you apart from the competition?
100 ACRE FILMS works mainly with large companies helping them tell their stories – be it a new product launch, information about a new internal program, or how the companies technology or products are changing people’s lives. We specialize in working with clients to help them find the look and vision for their project, and walk them though the process from start to finish. We’re able to build the right team of creative folks to best tell the story the client is looking to share. Our team is a made up of some of the regions most talented and creative people.

What I’m most proud of as a company, outside the work we do, is the fact that we have been blessed to work with some really great clients. I never get an email or phone call from someone that I’m not excited to talk to about what we can work together on next. Our clients are special, and we make sure to treat them that way.

What is “success” or “successful” for you?
Success, to me, is being a good husband and father. That’s it. In business, I look at success as are the people I’ve worked with for years still calling, and are they recommending us to new people? If so, then we are doing something right. Word of mouth is the best advertising you can have – without, it’s really hard to grow. When people are looking to spend money on something, having a person who can say, “I’ve worked with them, and they are great!” is better than any advertising or demo reel.

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