Today we’d like to introduce you to Gabaccia.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I arrived in Encinitas in January of 2015 from NYC, to manage the ethical swimwear brand and Leucadia boutique FERN. But honestly, I first turned into conscious consumerism and business after learning about The Story of Stuff in college. I was studying theatre and anthropology and dedicated all my artistic work to social change and people empowerment.
Parallel to my artistic career, I got started in business when I was 16, developing a brand and marketing plan for a children’s boutique my mom and I opened – which also allowed me to learn the whole process of being a retailer: from buying to customer service to filing government documents and permits. After High School and throughout the years to follow, I worked multiple roles in customer service, retail, and non-profit. I began my freelance practice about four years ago when I was an Editorial Assistant and Project Manager at the Hemispheric Institute in NYC.
After working at FERN in Leucadia, my passion for small businesses and ethical business practices grew exponentially. I just loved the community of people pursuing their passions in a conscious way, whether full or part-time. Living in San Diego also renewed my passion for the outdoors and conservation with its nearness to so many natural sites. When I first met my friend Eunique from Stranded on Land, I felt such a strong connection to her mission of empowering and inspiring people to explore more, that I hoped we could work together someday. So here we are.
Building a community of inspired explorers of all levels and backgrounds has been our focus for the past year and a half. This has allowed both of us to do the things we love – namely photography, writing, and traveling – while making new friends and collaborating with conscious brands.
Seeking more adventure, I took life to the road with my boyfriend in September of 2017. We’ve been exploring our public lands and world heritage sites ever since. So far we’ve traveled through 5 different states in the US and crossed about 11 states in Mexico. I’m very grateful for the opportunity today’s technology allows. Is it possible to live adventurously while getting work done? Yes!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Boy, it has been SO bumpy! But that’s life, isn’t it? Money has been the biggest struggle. Even at the times when I’ve felt the most successful I’ve come across this feeling (and fact) that the money I’ve made simply doesn’t make the cut. I believe this is true for many freelancers, especially as they start doing this type of work full-time. You accept projects at low rates because you are very interested or just to feel a safety net or just to add something else to your portfolio.
At first, I didn’t know how to factor into my rates my credit card debt, and student debt, and rent, and insurance, and car payment. So I’ve spent a lot of time stressing over money and working ridiculous loads of projects at once just to pay the bills. Well, until I shifted my focus and realized that the value I provided to others was worth more than just my cost of living. What I want to get to with this example is, that truly, most of my obstacles have been in my mind.
Yes, there has been a client here and there who pays late, or who delays project weeks or even months, and even clients who breach contracts; but none of these instances have been as challenging as those that have come from within.
Please tell us about Gabaccia.
Gabaccia is known for Web Design, Marketing, and Business Consulting for small businesses with a conscious approach. What sets me apart is my extensive first-hand experience in business practices – particularly retail and e-commerce.
Imagine working with someone that has worn all the hats you are wearing as a business owner, someone who is not only an expert in say web design, but who also understands your business model, your business processes, and your everyday struggles; someone who has been front and back of the house. You would get much more than a website, you would get a website that considers YOU as much as your customers, plus many tips and tricks for your business at large.
I actually include consulting with every service I offer because I can’t undo the knowledge I have, and I cannot and will not restrain myself from sharing with my clients anything, whether a tool or a practice, that could make their brand better, if I see them going in a direction detrimental for their business. I work with companies and entrepreneurs from fitness to retailers to makers, always with consciousness being top of mind.
Stranded on Land, on the other hand, is different in that our focus is our community of like-minded individuals inspired to explore. We curate experiences on and offline to inspire action towards a better world and towards a better life for the self through partnerships with conscious companies and brands. We believe in crafting content grounded in creativity and reality keeping always in mind the connections between nature, ourselves, our partners, and our collective communities.
I think our business model is what sets us apart because consciousness is at the forefront of everything we do and how we do it. If you browse through our site, there is not one bit of content up there that doesn’t have a full heart at its core; our partners connect with us trusting that what we create together will have a genuine feel.
Do you look back particularly fondly on any memories from childhood?
Probably learning to ride horses so I could help my dad herd cattle. On that day, as I was riding calmly down a dirt road the weather began to quickly turn grey. Next thing you know lightning hit right behind me and my horse. She began to gallop faster and faster as she ran away from what had scared her beyond her understanding. I wasn’t so much scared of the thunder strike as I was from the continuously faster gallop.
I remember my cousins yelling “just hold on tight, hold on, hold on!” It took what felt like hours for me to actually feel comfortable enough at that speed to take control and start slowing down the horse. I must have been 8 or 9 years old. It was very scary, but in the end, I was having fun and felt very accomplished to have survived. Whew!
- Web Design packages start at $1500
- Consulting starts at $150
- Social Media Services start at $600 per month
- E-commerce Packages start at $2500
- Address: 1106 Second St #663
- Website: www.gabaccia.com + www.strandedonland.com
- Phone: (929) 500 1471
- Email: email@example.com
- Instagram: @gabaccia @strandedonland
- Facebook: www.facebook.com/gabaccia
Roberto Flores Buck