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Meet Javier Velasco of San Diego Ballet in Point Loma

Today we’d like to introduce you to Javier Velasco.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Back in 1990, Robin Sherertz-Morgan and I felt that there was a void in the San Diego Dance scene. San Diego has a long history of creating dancers who have gone on to dance with national and international companies.

However, at the time, there was no local organization that offered dancers a season’s worth of employment. Dancers were hired on a per performance basis, if at all. As San Diego natives, we wanted to create a place that would not only give local dancers an artistic home where they could make a living, but also a magnet to bring dancers from the US and abroad to San Diego. We also wanted to create a ballet company that spoke to our diverse San Diego audiences.

As such, San Diego Ballet has a large varied repertoire that includes ballets to jazz, mariachi, big band, and country music, as well as traditional favorites like the Nutcracker and ballets to commissioned 21st century music. Likewise, when one comes to an SDB performance, you might be just as likely to see internationally renowned jazz musicians, Shakespearean actors, or some of the hottest hip hop artists in sharing the stage with San Diego Ballet’s exemplary dance artists. As we move into our future, we continue to take our mission – to EXCITE, ENRICH, and ENTERTAIN our DIVERSE audience through an IMAGINATIVE presentation of quality classical and contemporary dance to heart.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
If you want a smooth road, then I would suggest not getting into the not for profit arts world. 🙂

It hasn’t been a smooth road as far as always having to deal with fundraising during a very volatile time in the American economy.

Also, San Diego is America’s Finest City, but it is also a very difficult city for individual artists to maneuver. The lack of low cost housing for artists makes recruitment difficult at times. So does the fact that San Diego is not particularly deep in possibilities for corporate support.

Throughout, the clear vision and mission of the organization has allowed it to keep plugging forward.

Please tell us about San Diego Ballet.
The San Diego Ballet is a not for profit dance company. We present a season of contemporary and classical dance in downtown venues in San Diego. We also tour our shows throughout the West.

We are known for our wide spanning eclectic repertoire and our ability to easily move from one form to another. We are also known for the excellence and impressive output of resident choreographer Javier Velasco, who has created over 100 original works for the company.

The organization is distinctive for its flexibility and responsiveness to its community and audience needs.

Contact Info:


Image Credit:
Manuel Rotenburg

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