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Meet Jeremy Henley of Relentless Investments in Carlsbad

Today we’d like to introduce you to Jeremy Henley.

Jeremy, please share your story with us. How did you get to where you are today?
All my life people have said things like, I wish I would have bought that property, it is worth (however much they would say) now and I could have bought it for (some really low sounding number by today’s standards). So I wanted to be in the real estate investing business for as long as I can remember. I was able to start my real estate investing buying an outdated condo in the bay area, fixing it up myself and selling it for a nice profit before the market crashed in 2008-09. After this I went on to buy more rental property and manage it myself, learning lots of lessons along the way.

Over the next 10 years or so I bought and sold several more properties learning along the way. After this was when I had the confidence to start Relentless Investments and turn a side hustle into a business that could support my family. Now we leverage a network of brokers, property managers, contractors, financiers and more to find great opportunities. We have built systems to keep flipping properties of all types in all areas as well as building a portfolio of properties. Our name Relentless comes from our attitude towards life. My wife and I have seen our fair share of bumps and bruises along the path of life and realized that we both are still relentless in our pursuit of our dreams.

Our business is an extension of this and we are relentless in our efforts to continue the growth of the company and being able to chase our dreams.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I have read more books on real estate investing than I can count and I continue to read them. Most are filled with mistakes others have made and how to avoid them. Challenges have still come up along the way, however. One of the more memorable ones was managing a property from 2 states away. This property was a single family home, I had been renting it for what seemed to be a good family.

They were even interested in purchasing the house at some point which was great because I wanted to sell this property when the value had recovered from the crash. Rent was coming in, they took care of any issues that came up, even when the washer broke and left about two inches of water in the upstairs. There was apparently a stream of water coming out of the can lights in the kitchen. They cleaned it up and I didn’t really have to get involved, it seemed like a great situation. Then came the day when the call came in that rent was going to be a little late. Then it was not the entire amount of the rent. Then it was an “I will catch up next month” and so on.

We battled like this for months. I ultimately had to evict this tenant and threaten that the sheriff would be there the next day to “assist” them in moving out if they didn’t comply. I luckily received a call from a real estate agent who had a client which was desperately wanting to live in this particular neighborhood. I was able to negotiate an offer on the house without them even seeing the inside of the home. Once we had an accepted offer they were allowed to go in. This was just a few days after the tenant had been evicted.

I had no idea how bad the home had been treated until the agent started sending me pictures. This was a property I had purchased new and it was gut wrenching seeing how the tenant treated it. It took a lot of work over the next few weeks to remedy all the issues and make sure that transaction when through. The agent said he could not believe it was the same house and was appreciative of our relentless efforts and happy it was a smooth transaction. His client were thrilled.

So let’s switch gears a bit and go into the Relentless Investments story. Tell us more about the business.
Relentless is know for being just that. When we find a deal that we want to do, we will do it and we are known for making every transaction an easy and smooth transaction for all involved. We are also known for finding “cool” properties. Nearly every property we have owned whether is was a buy and hold or buy and flip we almost always get “what a cool property!” This helps us stand out when everything else is equal and we are trying to lease or sell the property. We are most proud that we have done it and are on our way to making a great company.

So many people I meet say that always wanted to try flipping a house or they know they should be investing in rental property, but they just don’t take that next step. We have and we help others do it as well by partnering with us on different opportunities.

Has luck played a meaningful role in your life and business?
I believe that you make your own good luck. If you are educated and prepared and when a great opportunity comes around then you are able to jump on that and it will appear that you were lucky to most. This could not be more true in the real estate world. We have to be able to make a fast decision and act fast on great deals when they come around.

I have had bad luck too I suppose in the sense that when I left college within 2 years the dot-com bust was fully underway shaking the economy pretty hard, this was followed a few years later by the great recession, which was closely tied to real estate. I think I may have been able to get started sooner with Relentless if those things had not happened but they did shape a lot about the way we invest now, the risks we take and how we ensure our partner’s money is well protected.

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