Today we’d like to introduce you to Keith White.
Thanks for sharing your story with us Keith. So, let’s start at the beginning and we can move on from there.
As the baby of a 4 sibling family, I started personal branding and marketing of my value at a young age. Always looking for better messaging to have my family believe I was of value to the family business, I honed the visual and emotional connection marketers have to craft.
The next 10 years were pretty all over the board being a college athlete to Pre-Med Studies, I did not really get back to the daily use of the marketing profession until I connected with a small health club chain and we grew from 5 clubs to 136 clubs before selling to 24Hr Fitness.
Branching out after that 5-year stint, I grew through marketing and sales of medical device (my PreMed helped), security and back into fitness chains (all at a marketing or sales position).
Fast forward to 1996, when we opened ParkerWhite and decided that we were a health and happiness focused marketing agency. We have many great accounts in all of those areas as well as consumer products and direct to patient marketing as it became more prominent.
I have led the Brand, rebranding and product launches for some of the best-known brands in their respective areas. i.e. Tyco, ADT, Zimmer, DJO, Hansens Natural, Red Bull.
The underlying part of the above story is my drive and conviction of always “Giving Back”. Personally, at ParkerWhite we believe in monthly giving back to those in need, communities in despair or military families.
My heart and passion for success, and giving back have driven the reason I wake up everyday INSPIRED to go to work and create amazing results for my clients and charitable giving.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I do not have a story of the phoenix rising from the ashes, I am truly blessed as an individual and business owner. Call it luck or karma but we have been in industries that have always done well during the 3 recessions that ParkerWhite has been in business.
Every business has business challenges but if you stay the course, always look forward 2 -5 years for trends and plan “giving back” your life will rarely be as bumpy as those you help.
I believe smooth or rough roads is a matter of daily perspective. To me, every challenge is an opportunity to grow personally and have ParkerWhite grow.
Alright – so let’s talk business. Tell us about ParkerWhite Brand Interactive – what should we know?
ParkerWhite has a passion for helping to improve the quality of peoples’ lives. We align ourselves with companies that are developing products and services with the same values. From innovative technologies and service models to healthy lifestyle consumer products – we create strategic marketing programs that bring brands and their prospects together.
I am most proud of the team we have been able to assemble at ParkerWhite. Inspired, intelligent and hungry creatives, digital and video employees that have the same passion for creating winning strategies for our clients.
What sets us apart is hard because there are tens of thousands of agencies out there saying they do “full service” marketing AND they do not. Virtual employees (freelancers) and knowing marketing slang do not grow the client’s business but it tarnishes us all. What makes us different is our results on a monthly basis (avg client grows 12+% every year) AND our 4 Pillars: Dedication to Perfection, Creative Excellence, Proactive Forward Thinking and Intelligent Listening.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
That is a very long list as I am a sponge for any morsel that makes me a better person. Start with my Dad who accepted nothing short of always trying your best, My high school coach who taught me the importance of giving back (being bigger than myself). My admiral as a young Naval Officer taught me the importance of the small details, My first career boss that convinced me “what have you done for me today”. AND again my Dad who passing at 64, reminded me that everything that I do in this life pales to the legacy and the memories I give all of those I leave behind. Immortality only happens in the minds of those that remember you for your good deeds or positive changes that live well past you.
OH and 2 blood children, 1 stepchild and 2 adopted children that taught me patience and unequivocal love.
Contact Info:
- Address: 230 Birmingham Drive, Cardiff by the Sea, CA 92007
- Website: www.parkerwhite.com
- Phone: 760.783.0415
- Email: keith@parkerwhite.com
- Instagram: instagram.com/parkerwhiteagency
- Facebook: @ParkerWhiteBrandInteractive
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