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Meet Kelsey Schwarz of Forever Enchanted Events

Today we’d like to introduce you to Kelsey Schwarz.

Kelsey, please share your story with us. How did you get to where you are today?
I started my career in event planning in an unusual way. I performed as a princess for children’s birthday parties and events (As Cinderella, Elsa, and Ariel) for about seven years.

During this time, I found that I really enjoy the variety of decor, activities, entertainment options, desserts, and so on that events provide. I have been to over a thousand events and some were so over-the-top that they were like weddings! I learned what works, what doesn’t, and generally, what is required during the planning process to help events run smoothly and ensure that both clients and guests have a fantastic experience!

Previously, I worked for a 501(c)(3) (a non-profit organization) in Rancho Santa Fe, where I coordinated large events and fundraisers to fund enrichment programs and classes for children. Some of our events included galas, poker tournaments, private parties, and festivals. I greatly enjoyed working behind the scenes and seeing my guests have a great time for an even better cause!

During that time, I found that working alone in my office was simply not feeding my heart and soul in the way I was hoping. I am very social and love working with other people and personalities. I found myself yearning for more connection and conversation than I was receiving.

I was an assistant coordinator for a wedding and I can still remember my “aha! moment.” I was circulating around the reception venue lighting candles, talking to guests, and checking in with the bridal party, when I realized… I felt good. Like, really good. I felt a rush of happiness and confidence that I hadn’t realized I had been missing! I finally felt fulfilled and gratified by the work I was doing and knew in my heart that I had to make a change.

After a great deal of consideration, I decided to take a huge leap! I quit my job, earned a Professional Certificate in Wedding and Event Planning, and opened my own company, Forever Enchanted Events.

Forever Enchanted Events began offering planning and coordination services, but has since expanded to offering vintage rentals and floral design as well. Our in-house floral designer, Dawn Steel, is AWESOME. Not only is she talented, but she’s also a wonderful, down-to-earth person and provides a fantastic customer service experience.

I am currently working diligently to expand Forever Enchanted Events into a full-service wedding and event production company. We have begun interviews for a glam squad (hair and makeup artists), photographers, videographers, etc., and hope to have the expansion complete by Spring 2019!

My ultimate goal is making sure our client experience is as simple and enjoyable as possible. We are a team of professionals who love the work we do and are thrilled to help bring your vision to life! When you work with Forever Enchanted Events, you will be working with friendly and engaging vendors who consistently treat clients as though they are cherished friends. We genuinely care about our couples and strive to create memories of your wedding day will leave you feeling, “Forever Enchanted.”

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Truthfully, yes, it has been a smooth road. Of course, becoming a business owner is intimidating at times, but I feel in my heart that my company is moving in a positive direction.

Please tell us about Forever Enchanted Events.
We provide the following services:
-Day-of/Month/of Planning and Coordination
-Partial Planning and Coordination
-Full-Service Planning and Coordination
-Floral Design
-Vintage Rentals

If you had to go back in time and start over, would you have done anything differently?
If I were to start over, I think I would have benefited from shadowing or assisting other companies before opening my own. There is so much we can learn from one another.

Contact Info:

Image Credit:
Taylor Bartram Photography, Mikaela Wendel Photography, Spotlight Studios, Focused Bliss Productions

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