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Meet Laura Petersen of Copy That Pops in Pacific Beach

Today we’d like to introduce you to Laura Petersen.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As a kid, I was a nerd in school. I believed that success in life was attained solely through good grades and working up the ranks. But, after studying abroad in Germany for a year (and falling in love with world travel and activities other than academics — like salsa dancing, trampoline, and painting), my dad also handed me the book Rich Dad, Poor Dad by Robert Kiyosaki.

That combination of a year abroad + book on entrepreneurship and investing was the spark of a new path. But starting a business didn’t come easily or quickly to me. I tried things that never panned out and ran back to what I knew best for a few years: Education. I did a Master’s in Secondary Education and taught high school Math & Psychology for 5 years (traveling all around the world during my school breaks, of course!). I’ve now been to about 41 countries and speak 3 languages.

After 5 years, I was ready to jump back into business and the internet was more primed for online business growth.

My first successful company was a tutoring & test prep company. After a few years of that, I got more and more obsessed with podcasting and digital marketing, so I left that tutoring company partnership and ventured out on my own. Again, I tried several things to find my own path.

Copy That Pops was born in early 2016 with a website and a podcast focusing on tangible tips and insightful interviews to help entrepreneurs apply psychology to their writing and make it more effective. At the end of 2016, frustrated that I wasn’t growing as fast as I wanted to, I wrote the book Copywriting for Podcasters and hit #1 bestseller on Amazon in the category of Podcasts & Webcasts in the U.S. and Canada.

In 2017 I had so many people ask me for help doing it too, that I realized the perfect path for my Copy That Pops brand. I now focus on helping business owners and thought leaders to write, self-publish, and launch bestselling nonfiction books on Amazon. But it doesn’t stop there. I then help them see how to use their books as an incredible tool to stand above their competition, gain instant credibility, raise their prices, and get more media attention as a true Author Expert.

I have an online course, a group intensive program, and work privately with a small number of clients. My podcast is still running (2 years now!) with episode 126 releasing on Tuesday, May 8th. 🙂

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, not at all. I have tried to start many businesses that never went anywhere. I’ve wasted tons and tons of time with analysis paralysis, over-researching, spreading myself thin, and feeling completely overwhelmed by it all.

Entrepreneurship is not easy and not for everyone. I just knew I couldn’t breathe doing anything else and never quit. That was the ultimate recipe.

One funny example of a business I tried to start was a balloon animal artist service. One of my would-be business partners made a lot of money making balloon animals at events, restaurants, and family parties, so we came up with the idea of hiring a bunch of artists and finding family clients. We’d match them for parties, handle the transaction, and take a cut for the work in between.

Unfortunately, it fell apart quickly not because the idea was bad (though maybe it was!) but because my two business partners never pulled their end of the work and after a month or two I realized that I was the only person fully invested.

I do know how to make a cute monkey to this day though! 🙂 haha! But it was a great first lesson in picking partners. Everyone has to be all-in or it won’t work.

Copy That Pops – what should we know? What do you guys do best? What sets you apart from the competition?
Copy That Pops has several levels.

#1 I believe in helping people even if I never get money from them. I’m a teacher at heart and by training, after all! So, my blog and podcast are chalk full of valuable content that will truly help others on the path to becoming a bestselling author and those who want to improve their writing in all areas of their business.

#2 I have a course (or “Implementation Program”) which is designed to help entrepreneurs write, self-publish, market (with no budget for ads), and launch a bestselling book on Amazon even without experience.

#3 My group coaching Inner Circle is for those who want to write 2 or more books to really establish their author expert status and use their books and tools for leverage to get more speaking gigs, media features, podcast interviews, higher prices, etc., etc.

#4 I do take on a few private clients, but that’s less and less as I put my all into the Inner Circle program.

I’m known for turning entrepreneurs into bestselling author-experts. I especially love working with business owners who also have a podcast.

I’m most proud that we stay true to our core value of “connection.” I believe everything in life is better because of connection with others. My friends and business buddies call me a ‘super-connector’ because I’m always bringing people together and making introductions to people who can help each other and mutually benefit from the connection.

No matter what I do, “connection” is a core theme. I think one thing that sets me apart is that I am a trained teacher with a background in Psychology who knows how to apply it to writing, particularly around podcasts and books. That’s a rare combo! 🙂

What is “success” or “successful” for you?
To me, life is just about learning, teaching, and shared experiences. As long as I am doing all three and helping others to do all three as well, I feel successful.

Of course, one needs to make a certain amount of money to be able to eliminate a lack of funds as a stressor in pursuit of learning, teaching, and shared experiences. But, after that, I do not see money as a success indicator.

To find “success” in others (and myself), I look out for signs of happiness, laughter, thoughtfulness, empathy, fun, connection, variety, health, and compassion.

I’m happiest when at long, laughter-filled dinners with friends and family. If it happens to be overlooking a Caribbean sunset, all the better, but that’s not required.

Contact Info:

Image Credit:
Marcy Browe Photography, Robert William Photography

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