Today we’d like to introduce you to Leslie Cox.
Leslie, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The Forks Resort was originally built in 1927. It consisted of four cabins, a general store and a saw mill. My grandfather, Robert Miller, purchased The Forks in 1941 and it has provided consistency and quality to its customers ever since. The resort is still owned and operated by the same family, now in its fourth generation.
The restaurant at The Forks serves great food at a reasonable price in a fun, friendly, fifties atmosphere. We serve old fashion malts and shakes made with real ice cream, the chicken fried steak hangs over the plate and of course, it is the home of the famous “Forks Burger”. During the peak summer months you might have to wait for a seat but you will find it was definitely worth the wait.
The cabins, accommodating two to eight persons, are located near the lake, all with lake views. One, two and three-bedroom units with free wifi, satellite TV, fully equipped kitchens and baths are available. They provide a cozy, clean, and comfortable atmosphere at a price that is affordable for the whole family. The marina sells gas, rents boats, moorings and tackle and the store is well stocked with tackle, souvenirs, groceries, gas and propane.
Family traditions at Bass Lake have included The Forks Resorts for over 70 years. Whether it’s walking to the store for ice cream while camping or renting the same cabin every year for the family vacation, The Forks Resort has been a special place. The Forks Resort has been a part of me my whole life. It is not just what I do, but it is who I am. I know I am very lucky to be born into this family and this legacy and I have never taken it for granted. I love what I do and my customers and employees are a constant reminder of what a privilege it is to be a part of The Forks and our Bass Lake community. For many of our customers, The Forks is place where they can get a burger and I can get a hug. What’s not to love about that. Family, Tradition, Comfort, Value; these are our values we live and share with everyone who comes to visit us.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Our main struggles have been the drought that has impacted much of California the last 20 years and the resulting beetle tree devastation as well as the wildfires that have ravaged our local communities and destroyed millions of acres of forest statewide.
So, as you know, we’re impressed with The Forks Resort – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Family, Tradition, Comfort, Value; these are our values we live and share with everyone who comes to visit us. Locally, The Forks Burger has been known for a long time. But the New Yorker gave us some national recognition. In her “The Best Things I’ve Eaten this Decade” article for the magazine in December 2019. Writer Helen Rosner spoke of the resort’s famous “Forks Burger” as “the most beautiful hamburger in the whole beautiful, beautiful world,” following a foray into Yosemite National Park’s Glacier Point.
“The burger was heaven on a bun, a juicy, crackle-edged beef patty dressed with pickles, iceberg lettuce, thick rounds of tomato and onion, and a drench of tart thousand-island dressing,” Rosner wrote.
I believe opinions and tastes as to what makes the best burger differ but the experience is a huge factor. We try to offer exactly that consistently – a great meal in a beautiful setting with a fun, friendly staff at an affordable price.
So, what’s next? Any big plans?
In 2019 Adam, our son, left his teaching job after ten years to pursue his dream of taking over the family business eventually. Our daughter, McKenzie, although works full time as an HR Business Partner in the Bay Area, is also very much involved with The Forks Resort behind the scenes and comes home often to help. My husband, Ron and I aren’t retiring or going anywhere but are very excited to have both kids very involved with making sure The Forks Resort provides the quality and consistency visitors have come to expect over the past 78 years. Their knowledge of the family business, which has been a part of them their whole lives, along with their energy and additional experiences, will be exciting to watch.
In their continued efforts to reduce their footprint on this planet, The Forks has always recycled cardboard, paper, plastic, tin, glass, fryer oil and they have eliminated Styrofoam take-out containers and plastic bags for the most part over the years. This year the straws are paper, the cups are eco-friendly compostable plastic, there are hand dryers in the restrooms instead of paper towels and all the lighting is now LED in the cabins and store.
- Address: The Forks Resort
39150 Road 222
Bass Lake, CA 93604
- Website: www.theforksresort.com
- Phone: 5596423737
- Email: email@example.com
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