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Meet Luke Wuellner

Today we’d like to introduce you to Luke Wuellner.

Luke, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’m originally from a small town in rural Missouri, Sedalia. From there I went to high school in St. Louis and then college at Villanova University outside of Philadelphia. In January of 2002, some friends and I moved to San Diego. I immediately fell in love with the city and have been here ever since. It’s a tough place to leave.

Prior to creating Taco Tour San Diego, I worked in industries that probably half of San Diego has – Golf, Real Estate, and for The Padres, I always wanted to work in a baseball front office but when I realized that dream was never going to be a reality I had to find something else in order to make it in San Diego.

I love the city of San Diego – The history, the beaches, the food, the drinks, the people. I enjoy being a welcoming host and it gives me great pleasure to show it off to both locals and tourists. I wanted to put MY stamp on ‘America’s Finest City.’ So, two years ago when a friend had mentioned to me, possibly in jest, that I should do tours, I thought, “Huh, that’s not a bad idea.” I put the idea in motion.

We have Seal tours, Boat tours, Winery tours, Brewery tours, but I noticed something we didn’t have, a local food tour. Most major cities have food tours and when I did my research on if this was a viable tour to do in San Diego I realized that it could be. I wanted to put together something fun, something different, and something that involved tacos. Taco Tour San Diego was born.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Taco Tour San Diego was not an easy thing to put together. Most businesses aren’t. Once I got started on the process, I realized it was going to take some time. California is rife with regulations. I filed for an LLC, then had to get my Commercial Drivers License, insurance, TCP# and USDOT#, a website, a logo, and a bus! Where am I getting a bus? Surprisingly, getting the bus was probably the easiest thing to do. The rest of it took patience and I had to stay tenacious. There’s plenty of hurdles to jump through but at some point, you’re going to reach a point of no return and just have to keep plowing through all the hurdles. I believed in this project and was hellbent on making it a reality.

Starting my own business was never going to be easy. I’ve been lucky to have plenty of friends and family that helped push me and believed in my idea. Having that support system bolstered my confidence and it kept me focused on each individual task that needed to be done. To know that if I didn’t achieve what I set out to do that I wouldn’t just be disappointing myself, I’d be letting down others and their belief in me. Sure, there are detractors, but that only assisted me in making the tour a better experience. Being able to bounce ideas off people I trusted has helped shape what Taco Tour San Diego is today, I’m truly grateful to be surrounded by a solid group of individuals that are unwavering in their support.

Alright – so let’s talk business. Tell us about Taco Tour San Diego – what should we know?
Taco Tour San Diego is a food/sightseeing tour company. We take our guests on a guided tour of coastal San Diego while stopping at various taco locations. The company is known for its love of our customers, tacos, and San Diego, but mostly tacos. 😉

Taco Tour San Diego is different from any other tour in San Diego because we like to go to locations off the beaten path and because we get delicious tacos! There is no other tour devoted to tacos in all of San Diego! There’s so many different areas of San Diego and they all have their own style and flavor. I want locals and tourists to see parts of San Diego that they probably wouldn’t go to otherwise while enjoying what I consider San Diego’s official food, the taco!

Each location we stop at has amazing tacos and there’s plenty of sightseeing to be done in those locations as well as in between those stops. Chicano Park, OB Pier, and Rosecrans National Cemetery are all points of interest in San Diego that no other singular tour goes to. Our guests are very adventurous and want to do something different. I am proud to show people that San Diego has more to offer than the normal tourist locations. Taco Tour San Diego offers a unique experience that will be remembered by all those who partake.

Is there a characteristic or quality that you feel is essential to success?
The characteristic that I feel is most important to my success is the ability to adapt. The ability to adapt when things are taking a turn for the worse or even in times of strength is a must. I like being flexible when it comes to handling our guests’ needs or wants. I am always listening to the tour guests to help make it a better tour for them and for those who will take a tour in the future. Taco Tour continues to evolve and is always searching for ways to be better. I want to exceed expectations. It’s a constant learning process and I am always looking for ways to make this not only the best Taco Tour in San Diego but the best Tour in San Diego.


  • Lunch/Sunset Tour, run daily- $26.50/person
  • Private Tour – $125/hr.

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