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Meet Madeleine Shelton of Botanicamuse by Madeleine Shelton

Today we’d like to introduce you to Madeleine Shelton.

Madeleine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was a senior in college when my world flipped upside down. As a way of working through an unexpected season of personal turbulence and grief, I went on nightly walks in my San Francisco neighborhood. It was during this time that I really noticed the power of plants and flowers. I did a lot of playing. I created arrangements in my kitchen from foraged materials, flowers from the grocery store and eventually, the world-renowned San Francisco Flower Mart. At first, it was just as a therapeutic outlet but I realized maybe I’d found what I was looking for all along. I studied entrepreneurship at the University of San Francisco. I envisioned myself in a creative field, but what I hadn’t pinpointed where I wanted to go. My previous customer service roles paired with my creativity led me to enroll in night school floristry classes at City College. I started working with a couple floral design companies in San Francisco as I finished my degree. I became enthralled by all things flowers. Thankfully, I am fortunate in having the support of my family and friends. I moved back to San Diego after graduation and started floral design classes at Cuyamaca College. I worked a series of glamorous part-time jobs as a personal assistant and even a nanny while freelancing alongside inspiring, hardworking and talented designers. Since then, I’ve grown my skill set steadily, traveling to assist other designers and executing my own events. The people, lessons, and experiences flowers have brought to my life in the last 3 years are invaluable both personally and professionally.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No! Absolutely not. It’s been an exercise in confidence, hard work, and honestly, blood, sweat and tears. Those who work in a field creating something with their hands can probably relate to the challenge of separating oneself from one’s craft. I put my heart into everything I make, so removing the ego in the interest of becoming a skilled and multi-faceted designer is paramount. I really do love my career. At the end of the day, I work with rad people, beautiful flowers, and create memorable environments for people to experience meaningful lifetime moments.

Please tell us about Botanicamuse by Madeleine Shelton.
Botanicamuse is a boutique floral studio. We specialize in wedding and event flowers with a chic and whimsical twist. We believe in a personalized event experience and bring stories to life through flowers. I am proud of the client relationships we’ve fostered and the trust our clients instill in our team. We often receive the green light to run with a concept and create without limitations.

Do you look back particularly fondly on any memories from childhood?
I was thinking about this recently after reading an article about the art of the dinner party in The New York Times. When I was younger, my parents hosted many a candlelit dinner party for their friends. Homemade food and lively conversation, with Miles Davis’ Kind of Blue never leaving the cd tray. I remember weaseling my way out of bed to join the party, dancing for guests or hopping into my parent’s laps as they told a story over dessert. The next morning, I’d examine the wine corks and foil strewn about the table. What I remember most about that time is seeing people enjoying life together. A neat and orderly home is less important than one filled with good food and better company.

Contact Info:


Image Credit:
Morgan Ashley Photography
Kamrin Dishman Photography
Dan Hand Photography
Shaeline Faith Photography
Kiley Harmon Photography
My Sun and Stars Co. Photography

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