Today we’d like to introduce you to Sara Abbas.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As much as I’ve evolved over the years, where I’ve been certainly helped shape where I am, and where I’m going – which is something I’m grateful for on a daily basis… I came to the US with my mother as a refugee of the first Gulf War, after being born and having spent the first part of my life in Kuwait, my father’s home country. Growing up in a peaceful home with two different religions (Christianity and Islam), and two very distinct ethnicities helped me to understand two things early on; one – anything is possible, and two – everyone is right.
Our lives can be peaceful if that’s how we choose to view and react to the world. Your reality, whatever that may be, though it may not be ideal for someone else, is perfect for you. With those lessons came something beyond mere tolerance – I had a sincere appreciation for others and their differences. These are the core values that define my mission in life. I hope to radiate to the world around me peace, understanding, limitless imagination, gratitude, abundance, and unwavering faith…
Now, as a business owner living in San Diego, these themes have become more relevant than ever and serve as the foundation for my vision.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I was very blessed to have been brought up in two very different worlds. The Middle East, where women seemed to have very specific roles and (assumed) domestic and aesthetic aspirations. And, I also had the American/European influence from my mother’s side, which had sort of an “anything goes” appeal in my mind. I would compare the two as a teenager and think, ‘Be whatever/whoever you want to be; instabilities, hardships, internal struggles – they are yours for the taking!’ – but there was a little truth to that.
Though in some ways stifling for women, there were benefits to living in a conservative Islamic society as well. Each was ‘right’ in a sense depending on who you were speaking to. This stark juxtaposition was a great source of stress for me at times, as I did struggle for many years to achieve clarity on who I was and what I wanted. As a child, I knew who I was, but I lost that knowing somewhere in my late teens/the early 20s, so I had to work hard to regain that. Masculine/Feminine energies and gender roles consumed me during that tough time, and I struggled in business and romantic relationships early on as a result.
Eventually, though, I realized it was all a tremendous blessing, and I gained more clarity than I ever thought possible after dedicating myself to self-discovery. Until I regained a solid sense of self, practically everything was a struggle.
My mother was an incredible inspiration to me throughout these internally chaotic times. The Gulf War disrupted our essentially traditional family dynamic, forcing my mother and I to live in the US while my father and the rest of the family were in Kuwait. With all financial assets being frozen in Kuwait, I witnessed my mother achieve what I never knew was possible while she created a life for us in America from scratch. These obstacles were tremendously inspirational, and it helps me persevere today in my role leading my companies and projects.
Alright – so let’s talk business. Tell us about Ev0lver, Inc. – what should we know?
I am the founder and CEO of the global talent agency Ev0lver, Inc., catering to diversity talent and non-traditional campaigns. While we do offer traditional talent (models, actors, musicians, etc.) across the globe, what sets us apart is creating customized campaigns to serve evolving markets and industries. We have become infamous for our proprietary methods of employing models, actors, and influencers to sell products and promote brands via experiential events (like festivals and conventions) as well as on traditional and social media. Today, consumers crave an ‘experience’ – we deliver just that!
In addition to Ev0lver, Inc., I own and operate Abbas, Inc. – a consulting firm catering to luxury brands, and I founded We Weed Space, a budding non-profit catered to providing free self-help and mindset resources to those in need. I also authored internationally acclaimed, Supremely Being, available on Amazon and a number of other retail and media outlets.
I design swimwear and lingerie, and I create music as a singer and songwriter. My passion for the later is blossoming in a very rewarding way; I anticipate doing much more with the music industry and aligning efforts with my talent agency in more substantial ways as well. I am a big believer in uniting Passion with Purpose!
I’m a polymath at heart. When I’m not running my companies, some of my other titles include; Recording Artist, Humanitarian, Jet-Setter, Producer, Wellness Advocate, Raw (Plant-Based) Foodie and Dedicated Catalyst.
I’m using my creative gifts, my personal story, my voice, my designs, my influence – everything I have – to draw attention to my causes. I’m setting new, “conscious” standards in a sometimes-dark industry (entertainment), and I am proud to run a successful minority female-owned and operated entity. It is also a true honor to serve as an advocate for other artists, in a time when we need it most!
I genuinely love helping others bring their dreams to life. Few things bring me this much joy! If any of my entities could help you on your path to success, please don’t hesitate to connect. I’m a great business matchmaker too and adore connecting others.
I’m also coming around to the idea of asking for what you want out of life. I find that when I’m clear on what I want – the Universe delivers! Right now, I aim to join forces with more incredible producers in the music realm as my talent and I have a great deal to create in that industry. I have a beautiful film about the Gulf War I’m looking to bring to life, and I am seeking others who want to be involved in that project.
And, I would like to align myself with more world leaders to make a bigger impact as an authority on Conscious Leadership, in case anyone is open to collaboration in those areas or has expert counsel to offer, I am grateful for insight and connections.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
There are so many people and circumstances I could credit for my success and the success of my businesses, but right now all recognition for Ev0lver, Inc. should go to our incredible talent and clients.
Talent comes first, without them, Ev0lver, Inc. would be just another agency. They have poured their hearts out and worked tirelessly to follow their dreams- it’s incredibly inspirational for me on a very personal level! Seeing their perseverance and having the ability to help them soar brings me immense joy and keeps me going when things get heavy. My Executive Assistant, Vicki, also deserves a great deal of credit, she’s helped me more than I can ever express and owe so much to her industry expertise and support.
And, without our wonderful clients, many of whom worked with me initially through my consulting firm or were referrals, we would not have been able to realize our strengths and what sets us apart as a company. By being able to adapt to their needs and help being their visions to life, we pioneered strategies no one else was even thinking of at the time and we continue to evolve at the speed of light. We are so grateful for their communication, feedback, support, and faith in our abilities.
We love seeing clients thrive, thank you for allowing us to be part of your respective journeys!
- Website: Ev0lverInc.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/Ev0lverinc
- Facebook: https://www.facebook.com/Ev0lverinc
- LinkedIn: www.linkedin.com/in/saraabbas