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Meet Scott Norton of Scott Norton Design in Mira Mesa

Today we’d like to introduce you to Scott Norton.

Thanks for sharing your story with us Scott. So, let’s start at the beginning and we can move on from there.
My career as a professional creative began at San Francisco State University when I was working on a degree in Creative Writing. My roommate at the time was trying to get into web publishing and was working for an ad agency downtown. I helped her on a few projects and wound up learning some Photoshop in the process.

I started freelancing around 1999, and have been ever since. Now, I’m well versed in the rest of the Adobe Creative Suite, and there are two trademarks under Scott Norton Design; Left Coast Creative® and Channel Islands Hosting™.

Left Coast is the full service side of the business, for clients who want a lot of design work and/or content development provided, including photography and copy writing. Channel Islands leans more towards self-serve web clients.

Between the two, I can provide as much or as little help as the client prefers.

Has it been a smooth road?
Smooth? Um – no.

I always enjoy when people romanticize running a small business. The fantasy is I spend all day at the beach in my convertible tapping a couple of keys on my laptop and making a bunch of money. I get to make stuff up and draw pictures and everyone loves it.

The reality is that running a small business is more a lifestyle than a job. Yes, I reap all of the rewards of my efforts, but the flip side is I take all of the risks. As life evolves and challenges come and go, there’s less of a barrier between life and work, so maintaining a balance can be a challenge.

Juggling clients, vendors, contractors, and a personal life gets complicated easily. Nobody can fire me for spending a day at the beach, but I still need to earn a living. Yet if I work all the time and don’t take that occasional day to unwind, that’s not healthy.

Choosing wisely is not always clear cut. But if I do it right, it looks smooth from the client’s perspective. That’s key.

So let’s switch gears a bit and go into the Scott Norton Design story. Tell us more about the business.
Scott Norton Design is a creative services company. I’m Scott.

Put very simply, I’m a graphic designer. I solve visual communication problems for small businesses.

Depending on the client, I may render a variety of specific services ranging from designing a logo to publishing a website and developing advertising. My specialty is small businesses. I like working with startups and local small businesses.

I really enjoy helping get a new business off the ground, or when a client can achieve a new level in their success. That’s the cool part.

As for what sets me apart, I’d like to think it’s how far I’ll go to help the client. I once walked a new restaurant through the whole permitting process in addition to developing an identity, installing new menu boards and building their website. I don’t think a lot of designers would go quite that far.

How do you think the industry will change over the next decade?
The role of the design industry is to support all of the other industries. I doubt that will ever change much. Big shifts seem to always revolve around technology and gadgetry. The simple concept of using text and imagery to convey information and influence behavior remains constant.

I think a lot of people are still enamored with, and a little myopic about the internet. There’s a cartoon going around social media depicting a consumer seeing a logo in 4 or 5 placements before placing an order online. In the last panel, a marketing guy is saying, “based on the data all of our ad money should be in web ads”. There’s a lot of truth in that cartoon.

The internet is a powerful marketing tool, but ignoring the other options is extremely limiting. I think more people are realizing that, and I’m expecting some more print work in the future. Augmented reality is a cool trend I see becoming more mainstream, but not sure how fast.

Wizardry usually isn’t cheap, and cost impacts the adoption curve.

Contact Info:

Image by Scott. Left Coast Ceative® is a registered trade mark of Scott Norton Design. All rights reserved.

Image by Scott. Left Coast Ceative® is a registered trade mark of Scott Norton Design. All rights reserved.

Image by Scott. Left Coast Ceative® is a registered trade mark of Scott Norton Design. All rights reserved.

Image by Scott. Left Coast Ceative® is a registered trade mark of Scott Norton Design. All rights reserved.

Image by Scott. Left Coast Ceative® is a registered trade mark of Scott Norton Design. All rights reserved.

Image by Scott. Left Coast Ceative® is a registered trade mark of Scott Norton Design. All rights reserved.

Image by Scott. Left Coast Ceative® is a registered trade mark of Scott Norton Design. All rights reserved.

Image by Scott. Left Coast Ceative® is a registered trade mark of Scott Norton Design. All rights reserved.

Image Credit:
Images by Scott Norton

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