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Meet Trailblazer Alex Morehouse

Today we’d like to introduce you to Alex Morehouse.

Thanks for sharing your story with us Alex. So, let’s start at the beginning and we can move on from there.
Myself and Iris (my best friend/roomie) started TGS as a blog because we wanted to share our real, crazy, food and adventure centered lives as best we could through photos and a couple short stories about our times with rad photographers & super cool boutique owners!

A year later, our position has shifted a bit! The Gypsy Shack is now not only a blog, but I have turned it into a collaboration hub for creatives and businesses seeking aid in content, promotion or potentially growing into omnichannel sales! We host workshops, classes, meet-ups, family vacations, amongst other fun things! We also launched our no heigh, weight or measurement required Talent Agency and also have started our own monthly publication ARCHIVE. I’ve spearheaded TGS as our CEO/Founder and “Lead Collaborator,” and I am so excited for the magic that’s about to happen!

Our photographers, MUA’s, stylists, videographers, models, etc. have helped me build content and have helped in bringing The Gypsy Shack to life! I couldn’t have done any of this without the help of all of these amazing and talented people.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s not always a smooth road. I do feel like this is very much my calling and what I’m supposed to be doing but that doesn’t mean I haven’t had issues or troubles. Keeping consistent revenue streams, making sure our event calendar is booked with interesting an unique locations and workshops, keeping tabs on our monthly magazine to make sure we make deadlines and have enough submissions for a quality issue, trying to juggle a personal and a work life when the two are one. That has probably been my biggest struggle – trying not to “take work home” when you work at home. We have an office in DTLA which I don’t use as much as I used to because of all the traveling I’ve been doing with TGS so it’s about being adaptable but also finding balance. Turning off the computer at 8 pm because it’s time to be present and rest. Or being okay with taking a Wednesday as your “weekend” because there are events happening Friday – Sunday. At the end of the day, I LOVE what I do so I don’t always feel like I’m working… but I am! So, I have to remind myself of that sometimes.

We’d love to hear more about The Gypsy Shack.
We are known for a few things: our Collective of 400+ creatives internationally, our Talent Agency with no height, weight, or measurement requirements, and ARCHIVE our monthly print publication! We also have TGS Productions which is the team who shoots all of our brand and client work. What sets us apart from similar companies is that we’ve established an amazing community and network of down to earth, like-minded people in an otherwise cutthroat and dog eat dog industry. Even people who aren’t accepted into the Collective after the application process (we have an 11% acceptance rate) are still people who come to our meetups or networking events, they build their portfolios from our studio meets and they’re still very much involved and part of our community which I love! We’ve become a safe place and harbor for people who didn’t feel like they had a “group” or a “family.”

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
Absolutely! Because I started this company as a female, lots of other women-owned businesses and stores are incredibly eager to collaborate and work together. It has surfaced an amazing and unique group of kick-ass women who support and encourage each other no matter the business or industry. We’re all connected by at least one common factor: we’re women trying to make it happen in the business world!

Contact Info:

Image Credit:

Alex & Larissa BTS Photo taken by Ella DeGea, Leopard Shirt Photo taken by Hector Landeros, Blue Jean Photo taken by Kevin Sikorski, Water Splash Photo taken by Larissa Raquel

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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