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Meet William Lopez | Full Service Marketing Communications Firm

We’re so pumped about our conversation with William Lopez. William is the owner of Alternative Strategies, a Full Service Marketing Communications Firm and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with William below.

Hi William, so great to have you join us again. For folks who might have missed our earlier conversations, can you please take a minute to briefly introduce yourself?
My name is William Lopez. I own Alternative Strategies; a successful marketing and communications firm in San Diego. Our team members assist in the development and maintenance of 40+ local restaurants, bars, breweries, shopping centers and TAVA-Downtown Chula Vista. We are a full-service agency that prides itself in going “above and beyond” for our clients to develop effective PR, marketing, branding and social media campaigns as well as providing graphic and web design services. I also serve on the board of directors for Paws4Thought Animal Rescue

How did you handle the COVID-19 pandemic with your staff?
Communication was key. While we were unable to work on-site, I went to the office and recorded updates via video. To keep up the morale, we participated in weekly trivia zoom sessions, I delivered food to all of their homes, and kept them abreast of all things related to COVID closures, openings, etc. Everyone was a Rockstar throughout the entire pandemic (and they continue to be). Since we represent an industry that was open (for at least pick-up/delivery), my team was committed to supporting them. We met with clients virtually and/or socially distanced. I was also able to arrange a vaccination clinic that allowed my staff and their significant others to be vaccinated.

How did you handle the COVID-19 pandemic with your clients?
I decided to become a COVID expert, specifically when it came to how it impacted the restaurant/bar industry. I provided information and updates and links and other useful information to my clients, including the latest guidelines, how to apply for PPP and/or other financial support. I also hosted two outdoor, socially distanced round-table dinners for intimate groups of restaurant, bar and brewery owners, to share ideas and help support each other. Another way I offered support was by creating a video and sending to my clients so that they knew they could count on the entire Alt Strat team to support their needs. We also knew that with the continued changes (open, closed, open outdoor, open indoor, capacity limits, etc.), we needed to make quick and ongoing updates to their social media pages, websites, signage, etc. The Alt Strat team remained committed to doing all that was necessary to ensure their information was accurate. And we got creative with the ever-changing demands for signage, announcements and packaging.

How did you handle the COVID-19 pandemic in your personal life?
I am married to a police captain who was heavily involved with Covid operations for the City of Chula Vista, so we were both very busy in different ways. It was important for us to support one another and those we love. I knew it was incredibly hard for parents that were working while homeschooling their kids, so I dropped off dinner and/or adult beverages (for the parents) to their homes to give them a break from having to cook. I also went out and bought yard stakes and posters and delivered them to everyone on my block. I encouraged everyone to make a yard sign with words of support and/or encouragement. I made all my neighbors aware of the date and time that we would put out our sign, and invited them to do the same. Almost all of our neighbors joined in. We walked the block and talked with everyone, socially distanced of course. Here is a video that captured the experience.!Av53xQzJLMdMgik6dGgvUanSxuA_?e=OZJh6g

Being on the board of directors for Paws4Thoughts animal rescue, I had never served as a foster- so I took the time to experience that. In addition to our own two dogs, we fostered a dog until we found its “furever” home.

Alright, so before we go, how can our readers connect with you to learn more and show support?
Sure! They can visit our website at And under the Contact tab, they can sign up to receive our monthly e-newsletter. And we welcome everyone to follow us on social media:

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