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Rising Stars: Meet Erica Friedman

Today we’d like to introduce you to Erica Friedman.

Hi Erica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Thank you so much for having me! My story really begins during my first pregnancy and postpartum recovery. Becoming a mom has changed my life in many ways. One of the biggest is how and why I move my body and who I support.

In 2018, I got pregnant with my oldest son, Benji. During my pregnancy, I quickly realized how little guidance and resources there were for womxn who wanted to stay active during pregnancy. I often felt overwhelmed with the “what not to do’s” and generalized recommendations like “don’t elevate your heartrate above 140 BPMs.” There were very few people I found teaching about long-term core and pelvic floor health and fitness training for a pregnant body.

After delivery, I felt overwhelmed by how to return to movement, heal my body, and connect to a core that felt so weak. Society told me I needed to “get my body back,” but things didn’t feel quite right. I decided that pregnant and postpartum people deserve better care and support during this season of life. I wanted to be the coach to stand by their side and be both a guide and a friend. Pregnant and postpartum people have unique needs that are very individualized. We need guidance, support, and more than blanket statements.

Since then, I’ve made it my mission to learn as much as possible and educate and empower others on their own pregnant/postpartum bodies for long-term success and health.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Creating a business myself has not come without its challenges. You can say I’m still figuring it out. One of the biggest challenges the last year has been childcare / COVID. Learning how to pivot and support clients virtually was and is a challenge. I’m also currently at home with our youngest. He starts daycare soon and then I’ll be able to invest more time in my business and education.

Another huge challenge for me and other coaches that do what I do is imposter syndrome. There is SO much to know about the human body, especially during this season of life. It’s easy to feel overwhelmed and/or that you do not know enough. That has been a barrier for me, and one I’m still working on. As I grow as a coach, learn, experiment, and work with new clients my confidence improves.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
My goal as a coach is to help moms feel strong, confident, and powerful through movement. As a Certified Pre-& Postnatal Fitness Coach I create fitness programming that prepares moms for pregnancy, labor, postpartum recovery, and the demands of #momlife.

I hope to equip you with the knowledge, strength, and function to heal, move well, and have the energy for the toughest job you’ll ever love – motherhood. I currently offer 1:1 personal training and group training (virtually and in person in San Diego), with a focus on core + pelvic floor health and rehab, and a safe (re) introduction to movement postpartum.

I truly love what I do and supporting moms during this season of life. We deserve the best and I feel honored to be a part of your care team.

What sort of changes are you expecting over the next 5-10 years?
I am so excited to see more awareness and conversation around Core + Pelvic Floor Health, Pelvic Floor Physical Therapy, and womxn receiving access to additional care and support. My hope is that in the next 5-10 years Pelvic Floor PT will be standard of care and womxn will receive more physical and mental health screens during the first 6 months postpartum than they do currently (ONLY ONE!).

Contact Info:


Image Credits:

Charie Juaneza

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