Meet Rosa Barajas of Corazon Mexicano in South Bay

Today we’d like to introduce you to Rosa Barajas.

Rosa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It all started when I was shopping for rebozos to add to my personal collection. As I was looking around, I noticed that their were not many places where I could buy some rebozos, and the few I found I didn’t really like the quality. After doing some research, I realized their was a huge gap in the market for Mexican Cultural items of good quality like rebozos, flower headbands and many more products. During this time, “Coco,” the movie was featuring the Day of the Dead celebration as coming into popularity. Items like Catrinas de paper mâché were now in high demand. I sought to close the gap and provide items that shared the beauty of Mexico. My inventory went fast, making me realize the necessity for a business like mine. I began to research other products of cultural interest and began to integrate them slowly into an inventory from which shoppers could find high quality and authenticity.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Surprisingly it’s been a wonderful journey of learning and success. People and places have opened doors for me all throughout the way, which can be attributed to the immense need for what I sell. In about a year and a half, my business has returned my investment and profited, Opening me up to expand and consider new venues. If there has been a challenge, it would be the fact that I came into this business a newcomer and was caught having to learn all the nuances of inventory, pricing, bookkeeping and keeping up with the demands. I’m grateful for the smooth road that it’s been thus far.

Alright – so let’s talk business. Tell us about Corazon Mexicano – what should we know?
Coming into this business, one of the first thoughts in my mind was that I wanted to provide quality and show my culture. The mission is to provide the level of product that I myself would purchase while at the same time showcasing the rich culture and creativity of the people of Mexico. I’m proud of that mission, as well as my decision to follow through with this business idea in the first place. Along the way, there has been plenty of negativity as to whether my idea would work or not. I’m proud of myself for following through the idea of fruition-and to success. At the end of the day, I wasn’t scared to pursue my vision and I believed in the items I was delivering. A great amount of what sets me apart is the confidence that my inventory is of high quality, a large portion hand made and that it reflects and elevated taste that’s not always present in vendors of similar markets.

Pricing:

• Catrina De Papel Mache $15-$25
• Rebozos $15-$55
• Diademas de Flores $8-$20
• Embroidered face mask $7
• Embroidered Blouses $20-$30

Contact Info:

• Address: 4134 Alcorn Street
  San Diego, CA 92154
• Website: Corazonmex.com
• Phone: 619-507-9703
• Email: corazonmexicano@yahoo.com
• Instagram: instagram.com/Corazonmexicano2
• Facebook: facebook.com/Corazonmexofficial

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