Today we’d like to introduce you to Katherine “Annie” Finch.
Thanks for sharing your story with us Katherine “Annie”. So, let’s start at the beginning and we can move on from there.
I have always loved makeup – especially how a little gloss or mascara can help women not only feel prettier but also more confident!
In 2010, I moved to Rancho Santa Fe from New York City, where I’d spent the past 23 years working my way up the corporate at the Esteé Lauder Company. I ran sales and marketing for North America, and I helped launch several brands including Tom Ford and Aerin.
But I realized there was a void in the makeup world. Where were the all-natural products for on-the-go women like me? As both a business owner and a competitive equestrian, I know how busy women are these days. We need makeup that can keep up with our fast-paced lives (without running or smudging). And that we can feel good about using! So in 2014, I founded Katherine Natural Cosmetics: an all-natural, cruelty-free luxury makeup line.
All our Katherine Cosmetics makeup products are made without any of dangerous chemicals and toxins.
And we never test on animals! We love our fur babies and they are a big part of our lives. So much so, that I named several of our products after my own pets including Siena, our highlighter, which is named after my golden retriever. And the lip glosses Swing and Cloudy, which are named after two of my horses.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Nothing worth doing is every easy, right? One of the lessons I learned in my early days in the beauty business was how far a positive attitude and a good work ethic can take you! An Esteé Lauder trainer once told me: “Whatever you do, do it the best you know how.” It’s a message that’s really stayed with me.
I also wouldn’t be here today without the incredible support and encouragement of my friends and family! I am especially lucky to have come from a long line of strong, courageous women: my mother, grandmother and great-grandmother. They instilled in me the value of helping others. And they taught me that a woman really can do anything she wants!
I named the company in honor of these three other Katherines in my life. And I designed our company logo with four intersecting K to represent them and what they have taught me.
So, as you know, we’re impressed with Katherine Cosmetics – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
To me, Katherine Natural Cosmetics has always been about more than gorgeous makeup! When I founded Katherine Cosmetics, I wanted to create a company that not only made great products but also embraced the values of community and giving back.
Every month, part of our sales go to charity through our #Katherinecares charity-of-the-month program. We also always donate $1 of each sale of two of our bestselling products: our Giving Back Makeup Palette and our Giving Back Lipstick Collection.
I think it’s a message that really resonates with my customers. Today, Katherine Natural Cosmetics is represented by more than 2,000 brand ambassadors – we call them Katherine Girls and Guys. They not only love how Katherine Cosmetics products makes them feel pretty and confident. They agree that giving back is the ultimate act of beauty!
So, what’s next? Any big plans?
In just a few years, we’ve grown from a five-product line into a global brand. We offer a complete line of natural makeup to help our customers look glam and selfie-ready at all times! This includes sports makeup and date night and red carpet looks. Our bestselling essentials include highlighter and bronzer, eyeshadow palettes, shimmery glosses, sheer foundation with SPF 20, and waterproof eyeliner.
Katherine Natural Cosmetics products are sold in the US, Canada and the European Union. You can find them both in stores and online at Katherine Cosmetics, Dillard’s Department store, Amazon, and Beauty Kind. In 2017, we also opened our flagship store in Del Mar. And we’ll be opening more stores in Orange County and San Francisco later this year.
We also have some really exciting new products coming soon. Stay tuned!
Contact Info:
- Address: 2690 Via De La Valle Ste D115 Del Mar, CA 92014
- Website: katherinecosmetics.com
- Phone: (323) 637-4386
- Email: info@Katherinecosmetics.com
- Instagram: https://www.instagram.com/katherinecosmetics/
- Facebook: https://www.facebook.com/KatherineCosmetics
- Twitter: https://twitter.com/kath_cosmetics
- Yelp: https://www.yelp.com/biz/katherine-cosmetics-del-mar
- Other: https://www.youtube.com/channel/UCoAuXZ6z6DmtL2kHXG3yycg
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