Hidden Gems: Meet David Kreider of Transamerica Financial Advisors

Today we’d like to introduce you to David Kreider.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I began my professional career in education, earning my Bachelor of Science degree from Northwestern University in 1964 and my master’s in education from the University of Arizona in 1965. I spent nearly three decades as a high school teacher, first at Brawley High School (1966–1973) and then at Monte Vista High School (1974–1995) in the Grossmont School District.
Because I was on a ten-month teaching contract, I often sought summer work to make ends meet. When I was offered an opportunity to work part-time in the financial services industry—while continuing to teach—I took a chance and said yes. That decision changed the course of my life. What started as a side job gradually turned into a passion, and eventually, a second full-time career.
In 1995, I retired from teaching and transitioned full-time into the financial services field. Today, I serve as a Branch Office Supervisor for Transamerica Financial Advisors, LLC in San Diego. I currently hold Series 6, 63, 26, and 65 securities licenses and act as a Fiduciary and Investment Advisor representative.
My teaching background continues to influence my work daily. I take an educational approach to financial literacy, helping clients not just invest—but truly understand how money works.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Like many transitions, the road wasn’t always smooth. In the beginning, one of my biggest challenges was perception. I was still seen as a teacher—especially by my peers—and it was difficult for them to take me seriously in a new professional capacity. There was a lot of rejection early on, particularly when I reached out to friends for appointments. But over time, many of those same individuals became clients. They saw my growth and commitment, and it earned their trust.
Another challenge was starting from scratch in an industry I had no background in. Learning the complexities of financial services, preparing for rigorous licensing exams, and figuring out how to build a client base required a leap of faith. I went door to door, distributing educational surveys just to make connections.
Today, things look very different. I now work almost exclusively by referral and offer complimentary financial reviews, and personalized retirement plans for clients. Helping my clients work towards their retirement goals and maintaining long-term relationships with them is the most rewarding part of what I do.

As you know, we’re big fans of Transamerica Financial Advisors. For our readers who might not be as familiar what can you tell them about the brand?
I’m a registered representative with Transamerica Financial Advisors, LLC, where I provide a wide range of products including mutual funds, IRAs, 401(k) rollovers, business planning, and insurance products such as life, disability, and long-term care.
What sets me apart is my education-first approach. Instead of focusing solely on financial products, I prioritize helping clients build a strong foundation in financial literacy. I believe that when clients truly understand how money works, they’re empowered to make better decisions. Only then do we talk about products and services that support their goals.
I also provide complimentary financial strategies for individuals, families, and small businesses — tailored to their current situation, needs, and future vision. It’s not a one-size-fits-all approach; it’s deeply personal, educational, and service-driven.

So maybe we end on discussing what matters most to you and why?
I’m proud of the long-standing relationships I’ve built and the level of trust my clients place in me. My goal is to make a financial education feel accessible and approachable — not intimidating or overwhelming. Whether I’m working with a young family just starting out or someone nearing retirement, I meet them where they are and help them move forward with clarity and confidence.
One of the key tools I use with clients is a book called How Money Works: Don’t Be a Sucker. It breaks down complex financial principles into easy, practical insights. Sharing that book — and the conversations that follow — is often a turning point for people. That’s what I love most: giving people the tools to feel in control of their financial future.

Above all, service matters. Being available, responsive, and reliable is at the core of how I work. I want my clients to feel like they have someone in their corner—someone they can call when they have questions, need guidance, or just want a second opinion. My background as a teacher will always be part of who I am, and I bring that same level of care, patience, and commitment to every client interaction.

Contact Info:

• Website: david.kreider@tfaconnect.com