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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Jehlad Hickson

One of the biggest lies the music industry tells itself is that success only comes from fitting into a formula. There’s this idea that you have to chase trends, water down your sound, or compromise your identity just to be marketable. Read more>>

Tanya Dantus

One of the biggest lies my industry tells itself is that healing is primarily a mental process — that if you just talk it through, gain insight, or change your thoughts, you’ll be free. While mindset work has its place, most people I see already know what’s wrong. They can name the pattern, but they still feel stuck because their bodies are holding the score. Read more>>

Kristen Fogle

One of the biggest lies the publishing industry tells itself is that there isn’t room for everyone at the table. As we see more major presses merging and prioritizing celebrity authors or those with massive platforms, the industry often justifies it by saying it’s a matter of risk and economics. Read more>>

Noah Lares

What are the biggest lies the industry tells itself? That there’s a formula. That if you sound like what’s working right now, you’ll get somewhere. We’ve seen bands build their whole identity around whatever’s trending that month, chasing playlists and algorithms like there’s a finish line at the end. Read more>>

Tejah Monae

The biggest lie my industry tells itself is that you have to have it all “figured out”. We are still humans and consistently developing new skills and thoughts everyday. Sometimes we want to change who we are to perfect who we want to become and what we want in life. Read more>>

Brittany van Schravendijk

The fitness industry gives you the idea that the more exercise you do and the harder you work, the better your results. This is not true, and often leads to people getting injured, burned out, and demotivated. Lasting results come from consistency over time, which means your exercise routine has to be sustainable. Read more>>

Annie Alarcon

I believe many people have romanticized ceramics—especially through the lens of social media. Videos and photos often make the craft look effortless, glamorous, and fast. As a result, people sometimes approach us with project requests at unrealistically low prices, unaware of the time, skill, and energy each piece requires. Read more>>

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