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What do you understand deeply that most people don’t?

Over the past decade, we have been profoundly impacted by the wisdom of the community. Every person has wisdom, every person has had experiences and observations that combined with their unique personality let them produce rare gems of understanding and so this question is one of our favorites. Check out the responses from some of the best and brightest entrepreneurs and creatives from within the community below.

Michael Caroff

That the most important thing about your marketing is not what you think about it, but what your CUSTOMERS think about it. As simple and — for many — self evident this is, it’s amazing how many companies get it completely wrong. Read more>>

Mariah Hutton

Something I understand deeply — that I think many people overlook — is how much children’s behavior comes from emotion, not defiance. Kids don’t just need direction; they need connection, especially on their hard days. When they’re tired, overwhelmed, or struggling to regulate their emotions, what they need most isn’t correction — it’s calm guidance, patience, and a sense of safety. Read more>>

Emily McCubbin

Time is fleeting, and those ordinary moments of life end up meaning the most. The things we overlook, sunlight on a kitchen floor, laughter from the next room, a quiet drive home.. those are the memories that stay. Maybe that’s why I love what I do so much. Read more>>

Jennifer Innocenti

I understand how quickly life can change in the blink of an eye. In 2004 I lost my 19-year-old brother to a drunk driver, and in 2016 I lost my husband to suicide. Both were shocking and tragic and helped to shape the woman I am today. This taught me to appreciate every moment and don’t sweat the small stuff! Read more>>

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