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Meet Lane Brown of Mud Latte in San Carlos

Today we’d like to introduce you to Lane Brown.

Lane, please share your story with us. How did you get to where you are today?
My journey as a solo entrepreneur has come to be a reality because I never stop moving! My work centers largely around marketing and writing, but it’s broader than just those two labels. My early career began in 2003 in New York City, where I worked at the PR agency Rubenstein Associates.

I left Rubenstein in 2005 to explore opportunities in the arts and eventually moved from New York to Seattle, where I worked at Edelman Public Relations. In 2010 I relocated again, this time to Boston because of my husband’s work with the United States Navy. There I worked with The Christian Science Monitor and international news organization.

Our move to Boston launched a decade full of moves around the United States, starting a family, and growing a business I could take with me anywhere.

My consulting practice has been shaped by nearly twenty years of positions in public relations, social media marketing, blogging, and online media. My experience has been seasoned even more by my roles as a mother, military spouse, and distance runner.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It is not easy moving all the time! I am a military spouse, mother, and business owner. The first two regularly take precedence over my work life. There is a growing balance among all three, especially as I grow more savvy about military life and as my kids get older, but that shift is still happening.

With each new move, I usually expect about three months on either end of relocating during which my productivity will not be optimal because of managing the logistics of moving my household and business. In addition to relocation, military life includes a lot of unknowns and unexpected bumps daily, so our family always needs to be ready for anything.

I often think I can work from anywhere at any time, and that just isn’t true! I have found that it rarely works to sneak a little work in where I haven’t intentionally carved out space or time to get it done. Creating office hours and office space–even if the location regularly shifts– is crucial for productivity and makes room for creative thinking.

We’d love to hear more about your business.
Most of my client work revolves around social media marketing and brand storytelling. I am a performer and writer and I am comfortable on stage, so I have translated the same energy from performing into developing ideas and creating content for clients.

What were you like growing up?
I was a ham growing up and always wanted center stage. This might have stemmed from being a third child with two older brothers. I was asked to not audition for my 5th grade talent show because they had already saved a place for me as the MC. I loved being in charge of the show and telling jokes! I have always loved stand-up and sketch comedy. Like most kids, I spent a lot of time outside making up stories and playing pretend. I grew up in Michigan with a big yard and tall trees and spent a lot of time up in the branches thinking up stories.

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Lane Brown

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