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Meet Trailblazer Jordan Drankoski

Today we’d like to introduce you to Jordan Drankoski.

Thanks for sharing your story with us Jordan. So, let’s start at the beginning and we can move on from there.
I’m originally from New York and lived there up until I graduated college from NYU in 2011. A week afterwards, I drove to Los Angeles to become a professional dancer doing jazz, ballet, tap, hip hop, contemporary, and even some ballroom! I danced, modeled and hand-modeled (yep, it’s a thing!) for five years while attending business school at UCLA Anderson, interning in entertainment for companies like NBCUniversal and doing social media management for startups. This is also the time when I started my healthy living blog, Dancing for Donuts, which was originally just a creative outlet and a way to keep in touch with my family! After obtaining my MBA in 2016, I went on to work at ad agencies doing social media marketing in industries across the boarding including health/wellness, food, retail, beauty and banking. As you might imagine, agency life can be pretty trying in terms of hours, expectations and even pay sometimes, so I decided I wanted to go into business for myself. I wanted to work specifically with female-owned small businesses since these types of companies I enjoy working with most – I’ve always been a “collaboration over competition” kind of gal, so growing my business alongside other incredible women is what I’m most passionate about. Last January (exactly a year ago!), I decided to take my business, DFD Creative, full time after side hustling for over a year. Serendipitously, my blog was starting to take off at this time too, so 2019 was really a year of growth for both Dancing for Donuts and DFD Creative!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
If I’m being honest, it wasn’t the bumpiest road, but it definitely was a long one! I think in an era of Instagram and YouTube, it’s easy to think that success can come overnight. It might for a select few, but the majority of us have to work tirelessly and probably even pursue different career paths until we get the experience we need and understand exactly what it is we want to be doing. It took about seven years to really start making money off my blog, seven years of higher education, and four years of real corporate work experience to get to the point where I felt confident enough and had enough connections/financial stability to launch my business. If I can give any advice, it would be to take the steps you think will lead you in the right direction, focus, work hard, and grow. It’s not easy to trust the process or even enjoy it sometimes, but I really think everything happens for a reason. If you have a dream and you work towards it, it will come true in some form or another!

We’d love to hear more about Dancing for Donuts/DFD Creative.
Aside from my blog (which I still consider a passion project!), DFD Creative is the main part of my business and brand! It is a female-focused consulting company that provides social media services including strategy ideation and implementation, content creation, copywriting, ad management, influencer outreach, community management, and more. I think what sets me and my business apart is that I’m focused on helping small businesses grow their social footprints and ultimately, sales. I work exclusively with women because I think we all deserve a place in the business world – a place that maybe hasn’t been so welcoming to us in the past.

Do you feel like there was something about the experiences you had growing up that played an outsized role in setting you up for success later in life?
I absolutely think my childhood experiences shaped who I am today both personally and professionally. I grew up in an upper middle-class suburb of New York with parents who both worked full time, so I had great role models. I also danced competitively from ages 8-18, so my dance family, taking classes, rehearsing and traveling for competitions was my whole life. It gave me something to be passionate about and work hard for. It taught me a sense of responsibility, how to work with others, and to keep out of trouble – we were all so busy trying to kick our feet to our faces and spin around six times to go to parties! 🙂 I know the dance world can be a hard one, especially for young girls, but I owe so much of myself to it.

Pricing:

  • My pricing is flexible depending on the client and their needs, but I offer a free 30-minute consultation!

Contact Info:

Image Credit:
Kindred Soul Photo, Nicole Balsamo

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