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Meet Wayne Rand of Westmax Roofing in Escondido

Today we’d like to introduce you to Wayne Rand.

Wayne, please share your story with us. How did you get to where you are today?
I started roofing in early 2000’s in Chico, CA. The same time I met my wife Stephanie, then girlfriend. There was an ad in the local paper, with tear-off/roofers needed.

I initially started working with the tear-off crews & worked my way up to installing roofing various roofing systems on projects throughout Northern California.

In 2005, we moved down to San Diego, in Vista. I worked as a piece-work installer for various local roofing companies, and also on Camp Pendleton.

In late 2006, I started began employment at a large roofing company, called Gorman Roofing, Inc. specializing in the multi-family industry. They were a very good company to work for, I received training and I was given opportunities that I’m very grateful for.

I began as a journeyman service technician, making repairs and quickly worked my way up to project superintendent.

Around 2008, my position within the company changed to estimator. I really enjoyed that time working, I was given to the opportunity to travel throughout the United States, measuring and estimating potential projects.

Within a year and half, around 2009, I became the General Manager of Southern California, managing all aspects of roofing projects, employees, and business.

In 2012, I moved to sales within the company and became an account manager. During this time, I gained an understanding in the importance of business relationships, through building trust & providing good communication.

Late 2014, Westmax Roofing, Inc was established and has quickly become a respected & reliable roofing company in San Diego.

Has it been a smooth road?
Like anything you start, there are challenges. My greatest obstacles are time & balance.

During the startup phase of Westmax, I was so focused on making it a success that other areas of my life suffered. I was dead-set on not failing, and that affected my personal relationships. I’m still learning that I need to set aside time to make sure I have some form of balance in my life. And, will probably continue learning this life lesson.

When I started Westmax, I felt I needed to do everything myself and spent too much time on things that don’t help the business grow.

I quickly learned what tasks I should concentrate on personally and which ones you need to outsource or hire employees to perform.

We have a great team here at Westmax. Our General Manager, Gary Gonzales & Office Manager, Nicole Reyna are invaluable. The hard work Gary and Nicole, along with all of our experienced employees are what make Westmax a great company.

Without them, I myself could not focus on vital business functions.

We’d love to hear more about your business.
We provide our customers with the best products and services in the industry. We team up with the highest quality manufacturers in the San Diego roofing industry, so that we can provide our customers with the best products, warranties and low life cycle costs that are available in the industry, while still ensuring the safety, health, and economic well-being of our employees.

Our experience extends to multi-family residential roofing services for properties, such as apartment complexes, condominiums, and townhomes. Whether you need work performed on an existing building, or brand-new project, we can provide you with the services you need.

With years of experience working with the multi-family industry, we understand the specific needs of property management companies and condo associations alike. Whether it’s a small leak repair over a resident’s unit or a complete roof replacement over an entire building, we use our expertise in this industry to not inconvenience the residents, while providing management with an on-time and on-budget roofing project. We stand behind all of our work, are manufacturer certified, and use only the highest quality materials in the industry.

I am most proud of our reputation as a reliable and respected roofing company in San Diego, known to continuously strive to provide a high level of value and customer service to our clients. We conduct our business in a manner that elevates how contractors are perceived by individual homeowners and commercial clientele alike. Customer service is paramount at our company, and our customers can see that.

I think it’s a great time for roofing companies here locally. Last year’s heavy rains have allowed owners to budget for needed roofing maintenance and reroofing projects. And, our economy is strong and it shows business wise with continual forecasted roofing opportunities.

Contact Info:


Image Credit:
Greystar Real Estate Partners
San Diego Zoological Society
San Diego Safari Park
Equity Residential
Raintree Partners

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