Hidden Gems: Meet Jaylah Johnson of The Jaylah Rose | J’Adore Rose Beauty

Today we’d like to introduce you to Jaylah Johnson.

Hi Jaylah, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory. 
I started my hustle way back when I was in middle school. I remember when I was in 6th or 7th grade, and my mom taught me how to run my lemonade stand. I made different flavors of lemonade (strawberry, blueberry, vanilla, etc.). I also sold cupcakes too. At the end of the day, she showed me how to balance my checkbook and how to manage my money, which I think is a very important skill to learn at such a young age. She instilled that in me when I was young. From then I sold candy while I was in school to make a couple of dollars, but it wasn’t until high school when I started to show interest in hair. I did my own hair from time to time; that’s how I actually learned. I wasn’t the best, and I’m sure back then, the styles I did on myself were probably raggedy looking, but I didn’t care. Eventually, I started to work on other people’s hair as well. I remember when I got blasted on Facebook for the first time because I put so many braids in this girl’s hair she couldn’t put her hair up into a ponytail! Tragic. When I got to college, I actually obtained my manicurist license during my freshman year. So, I was in vocational school and college at the same time. I traveled and did hair and nails in Indianapolis. Not too long after I obtained my license, I also got my lash technician certification. I was in college trying to do it all! Lashes, nails, braids, selling plates… You name it, and I was doing it. After I got pregnant with my son, I struggled with my job, giving me hours because I couldn’t do heavy lifting, and caretaking was taking a toll on me mentally, so I quit. After I quit my job, I went into being an entrepreneur full force. I had a hair room set up in my apartment, and I did hair from home and continued to go to school. After I graduated from college with my BS degree in Marketing Management, I ended up opening up my own salon. I was in love with my salon! I fully renovated it, and it was beautiful and very classy. I ended up closing my salon because I felt overwhelmed, it indeed was a lot of pressure on me that I wasn’t ready for, and I can admit that. I really didn’t know what I was doing, and it cause me to be super stressed out. So, I took a step back. In order to be a great leader, you have to be a great follower, and I wasn’t ready to lead that salon. Now, I live in Arizona. I am still an entrepreneur 7 years later. I am full-time mommy-ing and full-time entrepreneur-ing. And it works for me. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road. I feel like everyone has to go through something to get somewhere! My dad once told me, “If you think that you’re going to go through life without going through something, we’ll you’re just living!” There’s not one entrepreneur I know that hasn’t went through something during their period of self-employment. I’ve went through not having any sales to having drought seasons where my bookings are slow. As an entrepreneur, balance is key. You have to balance the fast seasons and the slow seasons. You have to know how to save and stack during them seasons where booking and sales are going fast for the months that it’s slow and barely anything is coming in. One of the biggest obstacles or struggles I went through was my self-discovery mode. During that time where you believe in you but no one else does, you have to prove yourself! Having to prove yourself in the beauty industry is hard. You have to walk it how you talk it; otherwise, your clients won’t feel comfortable. You have to prove that you know what you’re doing, you have to educate people sometimes on what it is that you’re doing, and that can be a challenge because you’re not going to buy beard oil from a man who doesn’t have a beard. I’m just saying. I also struggled with keeping up with the trends when I first started. As a stylist, you have to be able to adapt fast. These days, it’s always about keeping up with the latest trends, and sometimes, these trends can be challenging to learn. At the end of the day, you have to have passion for whatever it is that you’re doing to make it a career. Being an entrepreneur is not built for the weak. If it ain’t in you, it’s not in you! And that’s okay. 

As you know, we’re big fans of The Jaylah Rose | J’Adore Rose Beauty. For our readers who might not be as familiar, what can you tell them about the brand?
I am known by two names. One is “The Jaylah Rose,” which is my social media. My business name is actually J’Adore Rose Beauty LLC. The Jaylah Rose is a little bit different from J’Adore Rose Beauty because that’s my personal handle! That’s my Instagram, TikTok, YouTube, Facebook, etc. The Jaylah Rose is content-based! J’adore Rose Beauty is my business. I am most known for my braids. I am licensed to do other services; however, braids are what I specialize in. I also sell hair oil and edge control, and I will be offering wigs this upcoming fall. What sets me apart from other brands is my passion for what I do. You can tell the difference from someone who does what they do to just make money versus someone who does what they do because they actually love it. I love what I do. I love my clientele. I love the services that I provide. I love that my clients feel good when they get out of my chair. I love the reactions. It makes me feel good and inspires me to continue to keep going! I am the most proud of how resilient my brand has been. I have rebranded a couple times, and I am proud to say that my brand is still going strong, and it is easy to remember. I want my readers to know that once you sit in my chair, we are locked in! You’re my client for life! 

How can people work with you, collaborate with you, or support you?
I am open to hair collaborations with content. I love exposure for my brand! If anyone wanted to collaborate or support me, they can’t direct message me on Instagram or through my website. 

IG: @TheJaylahRose 

Website: TheJaylahRose.com 

Pricing:

• Growth Serum – $10
• Edge Control – $10
• Wigs – TBA

Contact Info:

• Website: TheJaylahRose.com
• Instagram: https://instagram.com/thejaylahrose?igshid=MjEwN2IyYWYwYw==
• Youtube: https://youtube.com/@JLoveRose?feature=sharea