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Meet Clifford Boro of Simplexity

Today we’d like to introduce you to Clifford Boro.

Clifford, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I peaked way too early professionally. 🙂 I started my career working in the hedge fund world for two billionaires, George Soros and Michael Steinhardt.

While working on Wall Street, I became enamored with computers as information and communication appliances and helped developed some mission-critical software. I loved working with talented software developers to take a vision and see it come to life in software and I was hooked. Since leaving Wall Street, I’ve been a serial-venture backed CEO.

After selling two companies, I hung up my CEO hat and helped found Simplexity. These days, my partners and I help other entrepreneurs. We do this through two divisions — a service company that handles all of the financing, accounting and back-office needs for founders — and through a small venture fund where we invest our money and time deeply helping entrepreneurs.

Has it been a smooth road?
There is virtually nothing smooth about startups! One of my favorite quotes is “experience is what you get when you don’t get what you want”. Startups are hard; it’s astounding how big companies can survive for years before atrophy destroys them — but getting the initial engine turning for startups remains profoundly hard. At Simplexity, we use all of our “experience” to help founders beat the odds.

So, as you know, we’re impressed with Simplexity – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
There are many accounting firms and options but we are unique because we really have been “in the shoes” of our clients. We aren’t just good accountants and finance people — we’ve been founders and this allows us to really look ahead and just not backward like most accountants.

On our investing side, there are many investors and sources of capital. But we aren’t investors who were once entrepreneurs — we still consider ourselves entrepreneurs who now invest. We don’t just show up at Board meeting; we are truly “fractional co-founders” who are in the trenches and alongside our founders every step of the way.

Let’s touch on your thoughts about our city – what do you like the most and least?
The weather in San Diego is clearly the cities’ best asset, as well as the beauty in the land and water. I love the many neighborhoods and the differences in so many micro-communities.

When it comes to business and running and investing in companies in San Diego, I love that if you treat staff well, they will stay with you for years and they won’t run to greener pastures like they do in the valley.

Contact Info:

  • Address: 437 Highway 101
    Solana Beach, CA 92075
  • Website: www.simplexity.co
  • Phone: 4427773730
  • Email: cliff@simplexity.co

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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